Konica Minolta's Business Solutions and Bill Swanson’s Sales Intelligence

Student’s name
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Professor
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Konica Minolta Business Solutions
Q1. The analysis of Konica Minolta Business Solutions (KMBS)
Konica Minolta Business Solutions (KMBS) is a replica of Konica Minolta
Inc., a global leading company which originated from two corporations; Konica and Minolta. Konica started in 1873 as a photography and lithography equipment firm while Minolta began in 1928 as a camera manufacturing company (Kothandaraman et al. 114). Gradually, these two corporations enhanced their product range that is exemplified by the Sankura color film establishment and, the manufacture of a 35mm auto-focus campus, which led to their popularity at the time. In 2003, the two companies united and formed Konica Minolta Holdings, Incs., which assisted in splitting the business into four parts; Business solutions, Planetarium, the Medical Imaging, and Measuring Instruments (Kothandaraman et al.115). Consequently, the company rebranded itself in 2013 and that’s how Konica Minolta Business Solutions (KMBS) was born.
KMBS offers its customers variety of products including digital presses, workplace systems, printers, and production print systems. For instance, office systems provide copying, scanning and printing solutions while print production systems offer a total change in the color images and a high-quality finishing (Kothandaraman et al. 115). Furthermore, KMBS grants quality turnkey solutions to its clients whereby instead of customers hiring personal consultants to design and perform printing services, the company offers Optimized print services which incorporates consulting, as well as software and hardware systems.
Considering companies require to combine their print services with a software, Minolta Business Solutions opts to work closely with IT specialists in ensuring their clients’ needs are met. Similarly, as a supporter of data conversion and cost accounting applications, the firm has managed to offer print solutions to both big and upcoming banks (Kothandaraman et al. 115). Progressively, KMBS has grown its clientele base worldwide, and not only has it advanced in the manufacturing sector but also it is working on sustaining its green technology.
Q2. Bill Swanson’s sales intelligence
Sales intelligence is vital when executing any business strategy as it gives companies and sales persons pertinent data to assist in having deeper insight of who their potential client is, and develop solutions and adjustments to enable better performance in their work. In KMBS case analysis, Bill Swanson visits KMBS website and its brochures to learn more about the company. Being a new employee, he understands every sales person in the firm possess a pitch book which has all the requirements needed to contact their prospects hence; Swanson wants to develop on...