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1 page/β‰ˆ275 words
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2 Sources
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APA
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Social Sciences
Type:
Case Study
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English (U.S.)
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Topic:

Group Influence

Case Study Instructions:

Can you think of an instance when you agreed with a group despite your own reservations about the decision? If you cannot recall an instance where this happened, provide an example (real or hypothetical) where you might see the power of group influence in action. How do the factors of uncertainty, unanimity, and similarity play a role in your example?
Reading and Resources:
*Cialdini, R.B. (2021), Influence: The Psychology of Persuasion (New and Expanded). New York, NY: Harper Business, Chapter 4
*Aronson, E. (2012). Conformity (pp. 13-29, 35-57). In E. Aronson (Ed.), The Social Animal. New York: Worth Publishers.
*Goldstein, N. J., et al. (2008). A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels. Journal of Consumer Research, 35, pp. 472-481.(https://academic(dot)oup(dot)com/jcr/article/35/3/472/1856257?login=true)

Case Study Sample Content Preview:

Group Influence
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Group Influence
Group influence can be a significant tool to use when trying to convince others. That is why I am a supporter of democracy, particularly voting since it enables people to choose what they want. However, some individuals cast their votes based on the number of people supporting the idea or a specific choice. I have been in a team, where many individuals were persuaded to select the leader based on his popularity among members, but not his capability to pursue the given responsibilities.
In some ways, group influence can be caused by the peripheral route to persuasion. Indeed, it entails a less judicious but careful process that entails considering and weighing the arguments’ strengths by responding using simple and irrelevant cues that make people decide without thinking critically (Aronson, 2012). In the scenario at hand, involving selecting the team leader, I was obliged to follow the majority decision.
Besides, group influence is a powerful persuasion tool. Uncertainty played a significant role in my decision. I felt that others’ ...
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