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1 page/β‰ˆ275 words
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Style:
APA
Subject:
Management
Type:
Case Study
Language:
English (U.S.)
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Topic:

SWOT Analysis and Most Important Strategic Issue for Avon

Case Study Instructions:

The attached document contains the requirements for the Case Study #1 assignment.

Assignment Overview

Use what you learned in class and from Country Manager to solve the problems facing Avon 

Task

Read the "Turning Around Avon: The Rebirth of an Iconic Global Brand" case study (available on the Country Manager simulation website) and answer the following questions.

  1. What are Avon’s strengths and weaknesses? What are the opportunities and threats facing Avon? Answer this question using bullet points but make sure that your points clearly explain your ideas. (100 word limit).
  2. What is the most important strategic issue for Avon to work on in 2022? Why? (50 word limit).
  3. Create the 4 Ps that will establish a path forward for Avon. (200 words).

 

Case Study Sample Content Preview:

Avon Case Study Analysis
Student’s Name
Department, University
Course Number: Course Name
Professor
Due Date
Avon Case Study Analysis
Strengths
* Avon has a strong brand identity.
* The direct sales model has been effective.
* It has a relatively lower cost of product and advertising.
* Avon is sufficiently diversified.

Weaknesses
* Overproduction which results in dead stock.
* The application of a tender-based approach in material sourcing.
* Direct employment which results in higher fixed costs.

Opportunities
* Adopting a data-based business model.
* Avon should diversify its range of products further.
* Opening up to the possibilities of digital resources.
* Avon should target the higher value market.

Threats
* Overdependence on the women’s market segment.
* Declining representatives’ earnings which create unnecessary complexities.
* High competition from Mary Kay.

The issue that Avon should prioritize in the year 2022 i...
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