Strategic Leadership in Apple Inc.

Leadership in Organization: Apple Inc.
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Leadership in Organization: Apple Inc.
COVID-19 has resulted in significant effects on our society and economies. People and organizations have adjusted to new working methods to curb the spread of the virus (Shang et al., 2021). Many strategic leaders changed their working styles and managed the organizations and teams differently as they worked from home. They had to adapt to the new working style without adequate training. Leaders faced difficulty mobilizing employees to perform when dealing with deaths and acute infections of close family members. The pandemic is increasing leadership demands and management capability. A strong leadership culture is required to transform customs administrations into bodies that remain rigid and capable of responding to critical situations like the COVID-19 pandemic (Gain & Kieck, 2021). The paper denotes the strategic leadership at Apple Inc. and the company’s response to COVID-19.
The Organization
Apple Inc. is an American organization that designs, creates, and markets personal computers, tablets, smartphones, and other related services. The organization was built in 1977, and its headquarters are in Cupertino, California. The company deals with various products such as iPhone, Home, Accessories, iPad, and Mac. The company’s main smartphone line is the iPhone, based on the iOS system software. Mac is the company’s main computer line and uses the macOS operating system (Reuters, 2022). Wearable, Home, and Accessories from the company include Apple TV, HomePods, and Airpods, to mention a few. Also, the organization provides multiple services like Apple Arcade and Apple Music, which allow customers an experience of listening to on-demand radio stations (Apple, 2019). The organization serves small and medium-sized enterprises in education and government outlets. Third-party applications for the company’s products are distributed using the App Store. The organization distributes its products using retail and online stores and direct customer sales.
Strategic Leadership at Apple Inc.
The success witnessed at Apple is attributable to the ability of the organization’s management and leadership to adapt to the continuously evolving business surrounding. Certain features have pushed Apple to become one of the most successful companies across the world. The administration at the company has demonstrated strategic leadership skills through anticipation, facing business challenges, and decision making. Business surroundings are regularly changing, and enterprises that remain focused internally fail to innovate in anticipation of changes in their network effectively (Schoemaker et al., 2019). Active expectation involves expanding the organization’s reach through acquiring new business and forming alliances. When the company released the Apple Watch, it partnered with Best Buy electronic retailer in 2015 to promote sales. The retailer was impressed by the partnership and decided to put additional stores from 300 to 700 stores (Reuters, 2015). The beneficial partnership tremendously contributes to the sales of...