Soma Bay Flooded Data Center and Why ERP was Needed to Resolve the Problem

Analytical Case Study
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Chapter 9: Soma Bay
Problem Soma Bay faced
The critical problem that Soma Bay faced was the flooded data center. The case study shows that the upper levels impacted the company's data center. However, the IT professionals of the company retrieved the data for successful business operation. Therefore, the employees' time wastage caused problems in spreadsheets and increased human error.
ERP
The ERP was needed to resolve the problem due to the increased data issues. The company needed ERP due to the increased volume of data which limited which excel data could not successfully sustain. An ERP is also necessary for financial operations, and ERP promotes efficiency in leveraging a suite of integrated applications (Monk & Wagner, 2012). Therefore, it is needed for automation of financial applications and to reduce human errors.
ERP Challenges
The key challenge of the ERP is a huge volume of data. Data volume is still a threat regardless of efficient operations and automation using ERP since it may lower its efficiency. The other challenge would be creating instant reports and cost tracking due to delays from huge data. Therefore, regardless of the effectiveness of ERP, it would still experience some challenges.
ERP and Operational Excellence
The ERP will assist the company in achieving excellence since the major issue comes from an excess volume of data and human errors, which inhibit operational excellence. However, with the data, it would be to reduce such errors. A cloud-based ERP system is critical and would enhance operational excellence since it would retrieve and store data regardless of damages caused by the flood.
Chapter 10: Nasty Gal
Social Media as a Marketing Tool
It was a good idea for Nasty to consider social media in marketing. Social media is a reliable platform for enhancing business growth. According to Felix et al. (2017), social media strategy plays a significant role in allowing the company to easily penetrate the market. Nasty gal business model allowed to easily sell the vintage items. For instance, Amoruso depended on the social media mode in successfully targeting the customers. The e-bay store also successfully allowed her to use the social media model by integrating key promotional strategies. The social media model allowed Amoruso to dedicate herself by taking photos and promoting the business leading to profitability at the initial stage of the business. Considering different social media platforms such as Facebook and Twitter allowed her to attract more customers through her followers. Therefore, it was good to use the business model since it made her successfully meet her targeted sales. Social media is effective for vintage businesses such as Nasty Gal since more customers are online and can easily access the company's website and buy products. Consequently, the idea was appropriate to enhance customer loyalty.
Management, Organizational and Technological Issues
The major failure of Nasty Gal was promoted by poor management, including the business' founder Amoruso. Amoruso effectively managed the business at the initial opening by dedicatin...