Overview of the Company "QuikTrip"

QuickTrip Case Study
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QuickTrip Case Study
QuickTrip's operations are based on creating a conducive work environment for the employees. The company values its employees a lot and has developed strategies to ensure they retain the best employees. It is through such strategies that the company intends to gain a sustainable competitive advantage. Sustainable competitive advantage is created when company's take advantage of unique resources and capabilities that similar companies in the industry do not have. Once an individual has been recruited in QuickTrip, they are thoroughly trimmed to ensure that they can deliver quality. Part-time employees are offered training of 40 hours while full-time employees are trained for two weeks. The company believes that such training is sufficient for the employees to provide top-notch services that employees in their rivals are unable to offer. The recruiters check the candidate's educational and work experience. Their retail experience is an added advantage since it makes it easy for the employees to understand the training process. Employee benefits are also offered to keep the employees motivated to deliver their best in the company.
QuickTrip offers intangible and tangible benefits such as job security, staff development, and growth opportunities to keep the employees motivated. They also offer substantial salaries and wages. If employees are not failure compensated for their work, it would be challenging for them to meet their targets (Jaworski et al., 2018). However, if the employees are fairly compensated, they would quickly meet the set targets to increase compensation. The company would gain a competitive advantage because employees are willing to meet the set targets. QuickTrip has set regulations such as discipline, wearing uniforms, and performance evaluations to ensure the employees provide the customers with the best service in the market. Discipline and wearing uniforms play an essential role in retaining customers. A key measure of competitive advantage is increased market share at a higher rate than the competitors. Therefore, if customers receive quality customer services, the chances are high they will spread positive word-of-mouth. Such would increase the number of customers purchasing products at QuickTrip. The performance measures are made to motivate the employees to meet the organizational goals. The best performing employees are rewarded through incentives or promotions.
Customers shop conveniently at QuickTrip, and the management ensures that inventory has been arranged in a manner that is easy for the customers to identify. The store has a unique selling characteristic which is its ability to deliver goods to the customers quickly. The competing stores have not been able to outdo QuickTrip on this aspect. The stores ensure a friendly shopping environment where customers can get the necessary assistance from the store's employees. The employees are dedicated to offering customers the best services and present a high level of discipline. The employees also wear uniforms, making it easy for customers to identify individuals who can help them. The main challenge faced by t...