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12 pages/β‰ˆ3300 words
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APA
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Management
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Case Study
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English (U.S.)
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Topic:

New Strategic Plan for Bombardier Inc

Case Study Instructions:

Assignment 3: The New Strategic Plan
References
Collis, D. J., & Rukstad, M. G. (2008). Can you say what your strategy is? Harvard Business Review, 86(4), 82–93.
Hill, C. W., & Schilling, M. A. (2019). Strategic management: An integrated approach. Theory & cases (13th ed.).
In this assignment, you act as a newly appointed CEO of Bombardier Inc., the Canadian business jet manufacturer.
Prepare a report in which you present a strategic plan to improve competitiveness of Bombardier. You should build your strategic plan around a strategy statement of no more than 35 words that contains the objective, the scope, and the advantage (see Collis and Rukstad, 2008). To expand on this strategic statement/plan, propose two supporting strategies; these can be at the functional, business, or corporate level (Hill & Schilling, 2020, Chapters 4–10).
Your report will present this new strategic plan to key stakeholders, including investors and employees.
You must explain why your proposed strategic plan is the best way forward for the organization. To this end, you need to argue — based on evidence — how the proposed strategy plan and its two supporting strategies is appropriate for the organization’s context (i.e., environment and internal situation) and why it is better than alternative strategic choices.
Furthermore, it is important to discuss the plan’s implementation in the report by discussing necessary organizational changes and potential resistance to expect from stakeholders.
References
Collis, D. J., & Rukstad, M. G. (2008). Can you say what your strategy is? Harvard Business Review, 86(4), 82–93.
Hill, C. W., & Schilling, M. A. (2019). Strategic management: An integrated approach. Theory & cases (13th ed.). Cengage Learning.
See below for sections %:
Sections
Executive Summary 5%
Organization(s) Overview 5%
External Analysis 15%
Internal Analysis 15%
Strategic Action Reflection N/A
Strategy Proposal 25%
Strategy Implementation 25%
Presentation 10%

Case Study Sample Content Preview:

New Strategic Plan for Bombardier Inc.
Author’s Name
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Executive Summary
Bombardier is a Canadian aerospace and transportation company, and this study provides a comprehensive evaluation of the firm as it faces challenges and plans for the future. Competitive pressures, brand positioning, innovation, legal constraints, and supply chain vulnerabilities were all included in the analysis. Bombardier has shifted its strategy in response to intense rivalry, aging aircraft models, and the possibility of expansion into the defense industry. The VRIO research showed that the company had a solid brand position, which helped it stand out in a crowded industry. Bombardier's business-level strategy seeks to leverage its innovative capabilities by enhancing product features, investing in advanced technology, and empowering sales teams to engage in differentiated selling.
The proposed corporate strategy of horizontal integration would expand Bombardier's product line, thereby reducing the company's exposure to supply chain risks. These plans, however, must be carried out ethically, with governance measures taken into account to guarantee openness and justice in all activities. Moreover, Bombardier possesses several key strengths that position it favorably to overcome its challenges. These strengths include its strong brand reputation, substantial financial resources, and significant innovative potential. Correspondingly, By taking a comprehensive approach, Bombardier anticipates overcoming challenges, improving strengths, and maintaining its status as an industry leader. Table of Contents Executive Summary. 2 Organization’s Overview.. 4 External Analysis. 4 PESTEL Analysis. 4 Political Factor 5 Economic Factor 5 Social Factor 5 Technological Factor 5 Legal Factor 6 Environmental Factor 6 Porter’s Five Forces. 6 Barriers to Entry. 7 Suppliers’ Bargaining Power 7 Buyers’ Bargaining Power 7 Threat of Substitutes. 7 Competitive Rivalry. 8 Internal Analysis. 8 VRIO Analysis. 8 Expansion Effectiveness. 9 Access to Capital 9 Brand Extensions. 10 Financial Resources. 10 Product Portfolio Synergy. 10 Leadership. 10 IT and Digital Sources. 10 Strategy Statement and Reflection. 11 Strategy Proposal 11 Business Level Strategy. 11 Corporate level Strategy. 12 Horizontal Integration. 13 Related Diversification. 13 Strategy Implementation. 14 Business Strategy Implementation. 14 Corporate Strategy Implementation. 15 Conclusion. 16 References. 18   Organization’s Overview
Bombardier Inc. is an industry leader in creating, producing, and distributing regional and business jets worldwide. The business is skilled at providing all-inclusive support solutions, including maintenance services, aftermarket services, and specialized training programs. The company has a vast portfolio that includes business and commercial aircraft. Bombardier functions through its wholly-owned service centers, a network of authorized service centers, maintenance facilities, and entirely owned line maintenance stations to ensure unmatched customer service (Bombardier, 2023). Acc...
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