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Pages:
8 pages/β‰ˆ2200 words
Sources:
1 Source
Style:
APA
Subject:
Management
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 34.56
Topic:

Intercultural Dimensions: Planting Seeds for Trade with Naturebios

Case Study Instructions:

Assignment Final Assignment Case Study Report
Assessment type: Report
Assessment name: Case analysis
Description: You need to analyse the assigned case in the context of cultural differences between companies from two countries. This includes identifying intercultural differences (e.g., values) and communication problems, relating them to theories/models covered in lectures, readings, and previous courses dealing with “people problems” (e.g., OB/HRM/Leadership). Based on existing literature (i.e., empirical studies), provide recommendations on how these problems can be overcome.
Length / Duration: 2200 words ±10%
Weighting: 40%
Individual / Group: Individual
Required Structure

• Cover Page

• Title of assessment

• Your name and student ID

• Your tutorial section

• Word count

• Introduction (*100 words)

o Very briefly identify the purpose of the report and its subject

• Identification of Problems/Issues (*250 words)

o Identify ALL possible issues/problems related to culture and communication. Categorise them into intercultural verbal communication issues, and intercultural nonverbal communication issues. Demonstrate understanding of those issues through citing appropriate sources.

• Justification of chosen model (*550 words)

o Select a model/framework covered in Intercultural Communication topic (readings and/or lecture and/or framework you find in the scientific research in Page 2 of 2 management/OB/HRM). Briefly justify suitability of the culture/communication model or frameworks chosen (e.g., Hofstede’s Cultural dimensions, Trompennars, Hall’s, Globe Study etc.). Critically review the culture/communication model or framework using a wide range of literature. This means briefly describe it, note its strengths and weaknesses, and then briefly conclude the review.

• Case Analysis (*900 words)

o Critically analyse and explain ONLY THREE KEY issues/problems of all identified issues (Identification of Problems/Issues section) using the model or framework reviewed in the Justification (Literature review of empirical studies) section and/or any other models or frameworks or concepts (same as mentioned above).

• Recommendations (*400 words)

o Based on the case analysis, provide recommendations on how the problems/issues could be resolved/avoided. Prioritise and justify the recommendations. * suggested words only

• References o APA 6 or 7 for all referencing. Refer to the UQ library website for details. We expect you to use 10-15 appropriate, good quality (i.e., “ABDC list’s A or A* journals) peer reviewed academic references. Please only include references for material that you have USED in the report – not material that you have simply read.

Required Format

• Use headings and subheadings

• Write in formal language.

• Ensure that you use non-discriminatory, inclusive language

• Number all pages

• Double line space, 12pt, and Times New Roman Font

• Ensure that the in-text references and the references list at the end of the report use the APA 6 or 7 edition Referencing Style

• DO NOT include Executive Summary /Abstract

• The word limit is 2200 words – in this unit the convention is that 10% over the limit is acceptable. If you exceed this limit, a 10% penalty on the assignment’s overall mark will be applied. Reports that do not include a word count on the cover will be assumed to be over the limit and receive a 10% penalty. All words (excluding the title page and references list) are included in the word count.

Case Study Sample Content Preview:

Planting Sees for Trade with Naturebios – Analyzing Intercultural Dimensions
Author’s Name
The Institutional Affiliation
Course Number and Name
Instructor Name
Assignment Due Date
Planting Sees for Trade with Naturebios – Analyzing Intercultural Dimensions
Introduction
Cultural diversity is an inevitable factor in international business. Today, businesses are exposed to global environments, interact with different cultural aesthetics, and undergo conflicts due to minimal knowledge and a sense of inclusion. While doing business internationally, both verbal and non-verbal, intercultural communication holds significance for companies to strengthen acceptance among stakeholders in a hostile market environment (Simpson, Dervin & Tao, 2020). The case study involves two culturally diversified companies in Norway and Brazil negotiating a partnership to sell bio-products internationally (Herbst, 2020). The report critically investigates communication gaps and intercultural conflicts through Hofstede’s cultural framework, followed by recommendations.
Identification of Problems/Issues
Assimilation was the primary challenge in the negotiation for the Brazilian representatives. According to Lewis (2021), Assimilation refers to false consciousness developed by individuals towards a dominant culture based on self-beliefs or experiences. As identified in the case, the Brazilian representatives became victims of Assimilation when they expressed a balanced concern for the professional and personal wellbeing of employees. Body High representatives expressed dominance over Brazilian culture by emphasizing more on business values (Herbst, 2020).
The second issue is the verbal communication exchange between Norwegian and Brazilian representatives. Articulation is a probable gap incurring during intercultural communication exchanges. In most cases, the sender and receiver ignore cultural values while exchanging messages during negotiation (Corrigan & Slomp, 2021). Naturebios expressed a warm and welcoming gesture during the initial interaction with Body High representatives by offering handshakes and business cards in the provided case. On the contrary, Body High remained casual and concluded the conversion with a simple ‘Hello,’ reflecting an articulation gap in the two culturally distinct representatives (Herbst, 2020).
Lastly, alienation is the third challenge, a non-verbal communication gap between the representatives. Alienation disconnects the sender or receiver from the exchanged message due to minimal interest in the context of communication (Yang, 2020). For instance, Body High exhibited alienation while negotiating since Naturebios was concerned about the technologies integrated with the process controls, which could influence social and environmental harmony (Herbst, 2020). Hence, the identified problems incurred during negotiation due to intercultural gaps between Brazilian and Norwegian cultures.
Hofstede’s Cultural Dimensions – Model Justification
Model Description
To understand intercultural differences, Dr. Greet Hostede proposed a framework that caters to six cultural dimensions. The framework compares cultural relevance and dominance between ...
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