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Management
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Case Study
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English (U.S.)
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Topic:

Ford Motor Company New Strategies for International Growth

Case Study Instructions:

Ford Motor Company: New Strategies for International Growth (C-237)
Ford Motor Company case questions:
1. In which industry do you think Ford’s Smart Mobility business segment competes? Why?
2. How strong are the competitive forces confronting Ford in the global market for smart mobility? Do five forces analysis and identify the key driving forces and key success factors to support your answer.
3. How have Ford’s business strategies choices strengthened or weakened its prospective competitive position in the mobility industry? Discuss how the company’s senior management has chosen to increase the horizontal or vertical scope of the firm
4. Perform a competitive strength assessment of Ford’s prospective partners in the mobility industry. Based on that assessment, which partner makes the most sense for Ford?
5. What specific business strategy recommendations would you make to Ford’s management regarding its Dynamic Shuttle program? Consider carefully its strategy to enter emerging markets such as India. Should the company consider a Greenfield development, a strategic partnership or alliance, or acquire an existing mobility provider? Are there other potential strategic options that should be under consideration? Please justify your recommendations by outlining the pros and cons of each.
Description
Please complete all components of Question #3 in the "Assurance of Learning" exercises section on page 207 at the end of chapter 7. Be sure to incorporate chapter 7 concepts in your responses.
Thompson, A. A. 20e (2013). Crafting and executing strategy: The quest for competitive advantage; concepts and cases. Maidenhead: McGraw-Hill
Please ensure this book is used. Chapter 7
APPENDIX 1:
Case Study Report’s Format
The format for all case study reports is detailed below.
In the elaboration of each of these sections, the student should include concepts from the chapter covered in the course.
Introduction Brief history of the company
Information about the industry - including Five Forces, PESTEL, Benchmarking, Strategic Group Map, driving forces of industry change, etc.
Company mission (stated or implied) Company objectives and goals (stated and implied) Company strategies [should link to company objectives or goals] Complete SWOT analysis (include support) Analysis of financial data for two to three years (Include analysis of the income statement, balance sheet using appropriate financial ratios.
Financials for some companies can be found in the company’s annual reports or from sources like Yahoo Finance, etc. )
Main Body of the Paper Statement of Problems and Purpose of analysis (Specify the salient problem, and explain why selected.)
Identification of strategic alternatives available (a minimum of three mutually exclusive alternatives: explain logic and feasibility, and give advantages, disadvantages at the corporate, and SBU level).
Recommended strategic alternative Implementation plan (activity plan) recommended for the company (including challenges and issues).
Evaluation and control plan [optional] Conclusion Short Summary Reference section Support materials for the Company. (Research documentation)

Case Study Sample Content Preview:

Ford Motor Company
Student’s Name
Institution
Course
Date
FORD MOTOR COMPANY
Executive Summary
Ford Motor Company is a multinational company in America. The main headquarters of Ford Motor are in Dearborn, Michigan. The company was started by Henry Ford. The organization sells commercial motor vehicles and automobiles under the trademark of Ford. Most of the Luxury cars are under the Lincoln brand. The mission statement of Ford is very simple. Ford aims at seeing people work together (Daniel, &Thomas Lawton, 2018). The company aims at making the lives of people better through mobility and automotive leadership. The vision of Ford ensures that the company has achieved its best performance considering some factors like competition in the market.
Ford Motor Company faces stiff competition from UberPOOL and Ola. These are examples of new market segments that aims to develop city buses and the ride systems that are similar to that of Uber. However, the Smart Mobility of Ford has succeeded in markets like India and this technology can be transferred to other countries.
PESTEL ANALYSIS
The Threat of potential new entrants is moderate. This is because the development of cellphone use in India and other countries has developed an opportunity for new entrants. The buyer bargaining power of Ford is strong. The industry gives its customers a lot of options to choose from. The threat of substitute products is resilient. An example of a substitute that has been available for the consumers is mass transit. This is because it has provided cheap options for ride-hailing systems. However, the bargaining power of suppliers is relatively weak. This because the company has a reliable supply chain through outsourcing and insourcing from production facilities and suppliers. Lastly, the rivalry among competitions is significantly strong. Some emerging markets like Ola, mass transit and Uber are a threat to Ford Motors (Skripak, 2016). The completion relies on the income of the consumers who are ready to spend in transit.
Important driving forces
Development of mobile technology
Market demand
Change in the lifestyle and preferences of consumers
Success factors
The company has been able to evaluate its target markets effectively.
The company has developed algorithms with learning abilities.
Some of the strategies that have been adopted by Ford Motor has assisted the company to maintain its competitive advantage in the market. For example the Horizontal scope of the company. Ford has expanded and diversified its products into the emerging marke...
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