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Pages:
7 pages/β‰ˆ1925 words
Sources:
9 Sources
Style:
APA
Subject:
Management
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
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Topic:

Detailed Overview of Spirit Airlines

Case Study Instructions:

The airline for this case study is Spirit Airlines
-You will need to locate several timely and authoritative articles. Potential sources for articles include Air Transport World, Airline Business, the Wall Street Journal, Aviation Daily, New York Times, and other major newspapers. ATW, Airline Business, and the WSJ are available through ProQuest, and Aviation Daily.
-Your analysis should begin with a detailed overview of the airline. All of the following aspects of the airline’s business model should be addressed:
A brief history
Route architecture
Fleet type(s) and size
Product
Cost structure
Fare structure
Distribution
Promotion
Target passenger segment(s)
Competition
Profit history
Next, explain how and why the airline has succeeded or failed, exploring questions such as: Is the business model sound, or is it inherently flawed? Does the airline enjoy any competitive advantage? Has the airline successfully adapted to the changing environment? What are its future prospects (if any)?
-DO NOT INCLUDE AN ABSTRACT.
-The paper must be done in APA Style & Formatting.
- Please include a running header.

Case Study Sample Content Preview:

International Air Transportation and Public Policy
Name
Institution
Course
Instructor
Date
International Air Transportation and Public Policy
A brief history
Spirit Airlines traced back its roots more than 30 years ago, specifically in 1964. Airlines are among the crucial players in ultra-low-cost air transport in the United States (U.S.). It was founded in Florida, which is its headquarters. The company has operating regions within the nation. It is undoubtedly hard to miss these bright-yellow branded aircraft. Spirit aircraft runs scheduled airplane schedules in the U.S., including other areas such as Latin America, Mexico, South America, and the Caribbean. The air travel organization recorded its highest-ever subsidiary revenue portion on the planet. Interestingly, Spirit Airlines did not originally commence as an airline; it began as Clippert Trucking Company in the mid-20th century. However, Michigan-native Ned Homfeld restarted the company as Ground Air Transport Inc. a decade later. In 1980, the founder finally established the first-ever Detroit-centered Spirit version and called it Charter One Airlines. The tour organization started operating in 1983 using turboprop airplanes (Rains, 2022).
Route architecture
Concerning its route architecture, Spirit's route map is increasingly thin though it covers the adjoining states and extends south into the Americas and the Caribbean. The firm specifies various aircraft as its rivals. The major rival is American Airlines throughout its route system, with about 60% market overlay. United Airlines, Delta Airlines, and Southwest Airlines follow respectively in the domestic realm. JetBlue Airways is present in Latin American and the Caribbean markets also feature. Spirit's efficiency makes it proud for not experiencing the hub's or business model's inefficiencies. However, a close review of the timetable and route map shows a complicated reality. Specifically, Lauderdale functions as a directional facility with morning south-based flights from Midwest and Northeastern states connecting Central, South American, and Caribbean destinations. There are always flow reversals in the evening or afternoon. Cities like Chicago, Detroit, and Dallas have random connections. However, some routes are independent; they lack connecting traffic support. Spirit routes also face low frequencies that happen once daily. Moreover, they are not timed during peak periods. Spirit Airlines also resists the typical low-cost pattern by serving low-density airports (like Phoenix-Mesa, Latrobe, and Pennsylvania) and the increasingly overfilled huge airports (including New York LaGuardia, Los Angeles International, Chicago O'Hare, etc.) (Elian & Cook, 2013).
Fleet type(s) and size
Spirit serves the air travel industry by utilizing an all-Airbus Fit Fleet. The company operates the most fuel-effective and youngest fleets in America, with more expected planes on the way (Spirit, 2022). The firm uses Airbus A320 belonging to single-aisle jets. It operates the mostly smaller A319 model, but the airplane steadily plans to standardize the huge A320 type and the expected A320 emergent engine alternative. Using a single fleet form presents considerable expense efficiencies. These include decre...
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