Social Media Monitoring and Listening for Front Porch Cafe RVA

The Front Porch Cafe RVA(https://www(dot)instagram(dot)com/frontporchcaferva/). The Front Porch Cafe is a both a working cafe and a community non-profit organization in Richmond, Virginia. As of May 26, 2022, the Front Porch had 2,637 follwers on Instagram. The Cafe has had some recent success - after hiring a new Chef last June - and hosting a few very successful community dinners. The Cafe is part of a larger Workforce Development project, and the project's Director, Duane Brown, is running out of ideas to generate more excitement about the Cafe - how can they grow more followers and maybe even get some out-of-town attention? He wants to add 1,000 more followers by September 1, 2022.
Pretend that you have just been hired as the social media manager for one of these clients. What will be your approach to social media monitoring and listening for the next month?
Neither of these clients has access to expensive, paid social media monitoring tools - so you will need to be creative! (This means that you should pay specific attention to the "free" options described in this lesson week's materials)..
Describe your approach
What do you recommend?
I'd like to see you reference the course readings/videos and/or specific examples from this client's Instagram site (or their Facebook site) to support your claims.
Resources:
Read through Hubspot’s report: “How to Monitor Social Media in 10 minutes per day.” While the HubSpot video offers the reasoning for social listening, this report offers a step-by-step plan to put into action so that you might effectively monitor your client (or future clients). I think this piece is excellent for anyone who is new to this work - or anyone who is doing the social work "on their own" for a small company or organization.
Review Joshua Boyd's (2020) piece in Brandwatch, "The Complete Social Listening Guide." I love this piece because I think it does a great job of showing how listening can be put into ACTION for real organizations. Boyd starts with an example from Ben & Jerry's - I can't wait to hear what you think about their use of data to create a "Netflix n Chill" campaign.(https://www(dot)brandwatch(dot)com/blog/social-listening-guide/)
Read Jasmine Jaume’s piece in Brandwatch, “What is social media monitoring?” You may already be thinking “what if I don’t have access to my client’s social media accounts?” That’s ok. As you work through the social listening pieces, including Jaume’s piece, think about approaching your client as if they are a competitor. Taco Bell can still track Del Taco’s social presence. It simply requires using some creative keyword tracking and planning to do so.(https://www(dot)brandwatch(dot)com/blog/what-is-social-media-monitoring-answers-to-common-questions-and-misconceptions/)
Listen to or read NPR’s 2016 segment “ Taco Bell’s SnapChat Game is Strong Among Teens, but Does it Sell Tacos?” Too often social media professionals make assumptions about customers and audiences by assuming that all social media is created equal. As you consider this case study, think about Taco Bell’s SnapChat campaign. Did Taco Bell make too many assumptions about their target market? Would better social listening have helped?(https://www(dot)npr(dot)org/sections/thesalt/2016/05/10/477336641/taco-bell-s-snapchat-game-is-strong-among-teens-but-does-it-sell-tacos)
Read “The effects of social media on how we read & write” written by Karan Chopra (2013) for Social Media Today. Chopra complements our thinking by paying particular attention to the ways that social media impact the practices of reading and writing. It is also worth noting that Social Media Today is considered a leading industry publication for social media managers. If you have time, take a moment and browse around the website to see the types of articles and resources SMT publishes. This piece is now a "classic" in the social media world.(https://www(dot)socialmediatoday(dot)com/content/effects-social-media-how-we-speak-and-write)
Read:
Strategies for monitoring social media for small restaurants.pdf Strategies for monitoring social media for small restaurants.pdf - Alternative Formats
this 2019 piece was published in the Journal of Foodservice Business Research - and may be of special interest if you choose the FRONT PORCH CAFE as your client for this week's discussion post. It is also interesting simply because it highlights how our research about social media, and its use, even among small businesses, is really starting to crystallize in our academic outlets.. this is an great article for understanding how small business can make use of monitoring tools. I am emphasizing this because if you have the money to spend $500 US every month, then it is enough to understand that you need to monitor and listen. You will then be able to afford to pay for a tool that will do it for you. If you don't have the money, then I want to show you how to do it for yourself.
Hello,
Please read all the resources I have provided before completing the discussion.