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Essay Available:
Pages:
1 page/≈275 words
Sources:
4 Sources
Style:
APA
Subject:
Communications & Media
Type:
Case Study
Language:
English (U.S.)
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MS Word
Date:
Total cost:
$ 4.46
Topic:

Brand Voice of Twitter

Case Study Instructions:

Choose an existing organization (one that you haven’t used in a previous discussion post). What 2-4 adjectives would you use to describe its brand voice? Is it mischievous? Empowering? Whimsical? Lackluster? Self-Absorbed? Explain your analysis and provide examples. Then, if you were to brand another, competing organization, what 2-4 adjectives would you use to guide a brand voice that differentiates yourself from your competitor, yet still appeals to your target audience?
You can make up the new brand (not the existing one). This is about looking at an organization and describing its brand voice - then imagining how you would differentiate a new competing brand in a way that resonates with the same target audience. For example, if you were to give a voice to a new digital tablet, what would it sound like to compete with iPad?
Reading:
Designing Brand Identity pp 128 - 131 + 246 - 253 (Good Housekeeping Seal to High Line)
Brand Thinking pp 101 - 126 (Bruce Duckworth + David Butler)
https://sproutsocial(dot)com/insights/brand-voice/

Case Study Sample Content Preview:

Brand Voice
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Brand Voice
The brand voice of Twitter is witty, conversational and authoritative. The brand for the social media company is known for its humorous nature of tweets, conversational aspects and authoritative nature. The company often responds to its users humorously, keeping the audience happy and satisfied to engage in the platform (Mousavi et al., 2020). The company's brand is equally represented as conversational since through Twitter, different conversations are started on different issues in the society. The authoritative nature of the brand's voice is depicted by the strong position the company holds in the social media space. It has branded itself as the expert of social media content, a free space where people can air their views with the utmost freedom. A good illustration of Twitter's conversational brand voice is through its newly established "Super Follows" feature. This serves as a great way of encouraging conversations through tweets. Anyone with a super follow account is better placed to have numerous people follow the Twitter posts (Yun et al., 2019).
An opportunity to brand a com...
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