Sign In
Not register? Register Now!
Essay Available:
Pages:
4 pages/≈1100 words
Sources:
Check Instructions
Style:
APA
Subject:
Business & Marketing
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 17.28
Topic:

Walmart’s Globalization Strategy

Case Study Instructions:

Walmart around the World: Questions, Guidelines, Rubric and Notes for Zero Credit

 

Questions: Please discuss each of the three questions clearly using the question number in your submission.

1. Assess Walmart’s globalization strategy over the last two decades. Your assessment should be mainly based on the case. Additional research that can support your discussion is possible and welcomed with clear in-text citations and references.

*Notes: To respond to this question, you may consider the following points. Please do not include the following questions in your answer. They are simply meant to help you provide more substantive/integrated discussion.

― What are Walmart’s competitive advantages?

― Where was the retailer successful and where did it struggle?

― Evaluate the major drivers of success and/or failure in each country in each region. Think about how each driver is different in the US or how that is different from country X.

• Suggested approach: creating an analysis table(s) as an appendix and discuss the main finding(s) from the analysis in text.

― Is there any pattern that emerges when you look at Walmart’s experience across different countries?

― Can (i) location characteristics, (ii) competition characteristics, (iii) mode of entry, or in the case of acquisition (iv) characteristics of the acquired company explain the differences in Walmart performance?

― Are there any other institutional characteristics that can contribute to the success or failure of Walmart in those host countries? If so, what are they?

― Does culture explain any of the success/failure stories of Walmart in those host countries? If any, analyze/discuss them using the cultural dimensions learned in the course.

― Based on your analysis, what seems to be the biggest predictor of its success or failure, if any?

― What was the best entry mode for Walmart in your opinion? Why?

2. Discuss based on your own research with clear in-text citations and references. Which MNC(s) is/are Walmart’s major competitor(s) in a global market? How has Walmart been doing during the pandemic, compared to its competitor(s)? You may include a comparison table as an appendix.

3. Given Walmart’s experience as analyzed in question (1) and where it stands today as discussed in question (2), what should Walmart do going forward? What actions should Walmart take? Please be specific.

 

Guidelines:

• Individual or Team on your own (max. 3); members of each team will receive the same grade for one submission that should be made by one member; include full names of all members on the cover.

• Single-spaced, max. 5 pages excluding the cover, references, and possible appendixes, 12 fonts, 1-inch margins on all sides (syllabus p.5)

• Please use either “We” or “I” throughout the report consistently and avoid a vague third-party tone without any citations.

• Please provide proper in-text citations throughout the text (e.g., … (Jeong and Siegel, 2018: 15-20). ... According to Jeong (Year or Source), ... According to this case (p.2), … etc.) and show all the references including the case at the end in accordance with the Academic Integrity Code (AIC).

• References should include at least 5 (including the case) for an individual submission. For a group submission, in addition to the case of use, each member should provide at least 3-5 different references. *Adding just website address is not a reference. Please refer to the Kogod Style Guide and/or any other formal reference style of your choice for website links.

 

Rubric:

• The writer provides substantive discussion in response to each question and clearly goes beyond restating facts.

• The writer provides thoughtful/logical analysis and evidence-based discussion in a meaningful way using proper in-text citations.

• The writer shows the ability to utilize relevant concepts/theories learned in the course.

• The writer demonstrates adequate/substantial research skills.

• All references including the case, whether paraphrased or quoted, are cited in text and correctly (*this includes the page numbers for specific quotes or specific information from the case and/or any other external source(s)) in APA or Kogod (or any other) style in a consistent manner throughout the submission.

• The writer provides credible references with the expected minimum number of references or more.

• The writer’s style has a clear and professional tone, using concise, grammatically correct language and syntax to convey complex ideas.

• The writer uses “I” or “We” statements consistently and do not mix both.

• The submission document is professionally organized, formatted, and adhere to the guidelines.

 

Notes for Zero Credit:

* Zero credit for any of the following cases without further consideration:

No in-text citations, No references, False in-text citations, False references, Making-up data or information, Plagiarism (copied texts from somewhere without paraphrasing with no citations, no references), External paid help for writing (e.g., paid online experts through certain websites).

*Please recall that any of the above would violate the AIC code. As an American University faculty member, I am responsible for reporting any case that violates the AIC code to the school-wide grievance committee.

Case Study Sample Content Preview:

Walmart
Student’s Name
Institutional Affiliation
Walmart
1 Walmart’s Globalization Strategy
Walmart is a global retail giant that engages in several business processes to serve its clients. The company’s success is based on the fact that it does not rely on only one competitive advantage but on several of them. The company’s main strategy globalization strategy in the last two decades has been in terms of price dubbed “Everyday-low-prices.” The company offers low prices by reducing its operation costs compared to the competition. Its main competitive advantage was in its effective approach of merchandising their products via traiting. The company knew the products that were selling more compared to the rest and took advantage of them to announce its presence in the foreign markets. This ability served as a big advantage over the competitors, who were not advanced.
Finally, it gained a competitive advantage through its use of mergers and acquisitions as the expansion strategy. Its expansion in Mexico, Canada, Central America, Chile, and in Asia, Europe, and African countries. The company was mainly successful in countries that it used this strategy and struggled in those that it launched new stores before engaging in an acquisition. For example, its entry in Brazil was slow as it began by opening new stores before purchasing 118 Bompreco stores that were initially being operated by a struggling Dutch retailer, Royal Ahold. The patterns of success in each country in each region is evident in appendix 1.
Analysis of the company’s experiences across the various countries in different regions shows distinct pattern in which the company succeeded using its Everyday Low Prices (EDLP) model in countries belonging to certain regions and failed in others belonging to the same region. The company’s model was mainly successful in the Americas as more countries within this region embraced the approach. However, the Asian market proved to be challenging for the strategy and hence the company had to either exit or change its strategy.
Walmart’s differences in performance can indeed be explained on the basis of the market’s location, the competition characteristics, mode of entry, and characteristics of the acquired company. For example, the firm’s performance in the Americas was more effective than its performance in the Asian market because of the location differences. In terms of the competition characteristics, the firm’s performance in Germany was dismal partly because of the stiff competition from local retailers, such as Aldi and Lidl. The mode of entry also determined the company’s success. For example, its success in Canada can be attributed to its acquisition of 120 of 142 Woolco discount stores. Finally, the characteristics of the acquired company also plays an essential role in determining the firm’s success. Firms that had a good name before acquisition helped Walmart market its brand to the consumers. For example, during its entry in Central America, Walmart acquired a 33.3% stake in the Central American Retail Holding Company (CARHCO) and allowed it to retain its local identity. This move allowed the company to capitalize on CARHC...
Updated on
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
Order

👀 Other Visitors are Viewing These APA Case Study Samples: