Business & Marketing Case Study: McDonalds' Key Issues and Problems

Key Issues and Problems
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Key Issues and Problems
Fast foods are associated with health problems such as obesity that is the third-largest human-caused economic burden. Obesity is caused by engineered junk foods such as hamburgers, leading to associated pressure on McDonald's company who depends on fast foods like hamburgers as its larger percent main source of income. The changes in economic trends caused by the booming economy from 2010 to 2017 increased millennials' earnings, giving them the purchasing power to spend more on higher-quality and higher-priced food options. The quick-service joints such as deli, pizza in, burger king, Wendy's, and Taco Bells favor millennials because they are fast-casual restaurants with a social environment over McDonald's, which they consider traditional and high-end. The trend leads to declining sales at McDonald's.
The drought conditions and diseases increased the cost of rearing cattle and chickens, respectively. The drought conditions in Texas and Califor...