Business Assessment Report- Seaside Organics Company

Business Assessment Report- Seaside Organics Company
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Business Assessment Report- Seaside Organics Company
Table of Contents
1 Introduction……………………………………………………………….. 3
1 Company Overview………………………………………………….....3
2 Current Strategic and Organizational Challenges…………………...3
2 Seaside Organics Organizational Culture………………………………...4
3 SWOT Analysis……………………………………………………………..4
4 Strategic Analysis…………………………………………………………...6
5 Frameworks and Approaches to Foreign Markets……………………….6
3 Foreign Investment for SMEs………………………………………….7
4 Uppsala Internationalization Model…………………………………...7
5 Licensing Strategy……………………………………………………....7
6 Testing and Implementation…………………………………………....8
6 Summary and Conclusion…………………………………………………..9
7 References…………………………………………………………………....11
1. Introduction
1.1 Company Overview-Seaside Organics 
Seaside Organics Company Ltd is an American based company that makes and distributes body organic skincare products. Seaside also specializes in hand-pressed bath bombs, aromatherapy pillows, among other products. Before 2002, Seaside was struggling since it is then CEO, Lara Green had invested in the company using her savings. The company was still small since its capital allowed the company to operate in California only. However, after meeting Sara Norton, the company began to improve since it generated up to $300, 000 on revenues. Norton invested in the company to become the majority shareholder (Stevenson & Zalosh, 2016). The company increased its production and expanded its business to other areas through several changes in its organizational goals and str...