Mystic Monk Coffee Case Analysis

Mystic Monk Coffee
Student’s Name
Institution
Mystic Monk Coffee
Introduction
Mystic Monk Coffee is a Wyoming-based firm that deals with the processing of high quality coffee beans. The operations of Mystic Monk Coffee are overseen by Father Daniel Mary. He is assisted by monks in the monastery run different processes to make Mystic Monk Coffee successful. Father Daniel Mary has established the future direction that the Carmelite Monks of Wyoming should take. As noted in the case, after he arrived in Wyoming, he developed a vision of acquiring a large parcel of land that would accommodate 30 monks, host visitors, a church, a hermitage, and nuns (Thompson, Peteraf, Strickland, & Gamble, 2016). The large parcel of land would be the New Mount Carmel. The vision of Father Daniel Mary for the monastery, therefore, is to acquire The Irma Lake Ranch. The acquisition of this 496-acre ranch would help in fulfilling the future direction of the Carmelite Monks of Wyoming as envisioned by Father Daniel Mary. His vision for Mystic Monk Coffee is to minimize the effects of monastic constraints and to take full advantage of the opportunities the monastery offers. The Carmelites Monks of Wyoming’s mission was to worship and pray.
Main Body
While Father Daniel Mary has a target in place, it appears that he has not set clear objectives and performance targets. What is clear, however, is his vision of acquiring the 496-acre piece of land whose asking price is $8.9 million. The objectives that will help him and the monastery acquire the land are not definite. As noted by Hartley & Bruckmann (2008), clear objectives are necessary for an organization to realize set goals. In the case, one objective of Father Daniel Mary is to maximize the potential of monastic opportunities (Thompson, Peteraf, Strickland, & Gamble, 2016). This objective is not definite as it does not specify quantitatively to what extent the potential should be maximized and the time it the monastery should take to achieve the potential. In addition, th...