Sign In
Not register? Register Now!
Essay Available:
Pages:
1 page/β‰ˆ275 words
Sources:
Check Instructions
Style:
APA
Subject:
Business & Marketing
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 4.86
Topic:

Recommendation on Receiver Coffee Brand Market Expansion

Case Study Instructions:

Prepare a short memo to MacKay outlining your recommendations. Your memo should be no more than 1 page (single-spaced) with 1 optional page of exhibits.


Build a high-level strategy to help Receiver Coffee from here. Specifically, give us your recommendations for:

a.   Target Segment(s)
b.   Positioning
c.   Price
d.   Product
e.   Place
f.   Promotio

Case Study Sample Content Preview:

Receiver Coffee Recommendations
Student's Name
Institutional Affiliation
Professor's Name
Course Code
Date
MEMORANDUM
To: Mackay
From:
Date:
Subject: Recommendation on Receiver Coffee Brand Market Expansion

I am presenting the recommendations on expanding the Receiver Coffee brand to a new market, given that the current market is exhausted. The target market segment should be in Ontario and Quebec, which constitute the brand's market niche. The product has not been introduced in the two markets before; hence it offers an excellent target segment for market expansion. Market expansion is the current and urgent need for Receiver Coffee (IVEY, 2021). The Receiver Coffee's product positioning should entail fronting the coffee brand in Ontario and Quebec as sustainable and consistent in its quality. Such product positioning should enable the company to pitch sales in the two target market segments successfully. Price
The pricing of the Receiver Coffee product in the new market should be considerably lower than the othe...
Updated on
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
Order

πŸ‘€ Other Visitors are Viewing These APA Case Study Samples: