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Case Study
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Case analysis Kindle Fire: Amazon’s Heated Battle for Tablet Market (Case Study Sample)


Case Study Analysis
The article "Kindle Fire: Amazon’s Heated Battle for the Tablet Market" in the attachment, please read it,
then use SWOT analysis this case and answer all the questions(4) below:
Kindle Fire: Amazon’s Heated Battle for the Tablet Market (SWOT)
1. Would you categorize the Kindle Fire as a tablet? Why or why not?
2. Who should Amazon target with the Kindle Fire? Which target segments and use cases are the most promising?
3. How should Amazon position the Kindle Fire relative to the iPad and other tablets in the market? Relative to eReaders?
4. If you were Apple’s CEO, what would you do to respond to the Kindle Fire?
NEED TO SUMBIT ON THE Turnitin. Make sure you did your own work
Tips and Tools
Tip 1. Contextualize the case. There is a method to my madness. Cases generally correspond to a particular set of concepts and theories. Keep this in mind as you prepare your analysis.
Tip 2. Read the case actively. The goal is not for you to grab your highlighter and speed through the case. Instead, ask yourself questions, wrestle with the core decisions, and think through multiple scenarios.
Tip 3+. William Ellet argues that there are “four types of situations” that you will often see in cases, for each here are some tips:
- Problems
o Define the problem in the case. This may not be obvious.
o Then, be able to diagnosis the problem using the various tools you’ve acquired throughout your business training.
- Decisions
o Identify the decision options.
o Determine the criteria by which to evaluate the decision options.
o Accumulate as much evidence as possible to support your decision.
- Evaluations
o Again, determine the appropriate evaluative criteria.
o Make the evaluation that is most consistent with the evidence provided by the case and the key criteria.
o Be sure to be holistic in your evaluations – think about positive and negative aspects.
- Rules (This is particularly critical for quantitative analyses)
o Know the information you need to apply a rule (For example, what data is necessary for a break-even or NPV analysis)
o Know how to obtain this information.
o Know how to apply the rule.
o Make sure your data is accurate.
Ellet provides a nice model for analyzing cases. There are five key phases of the process
1. Situation
a. Figure out the big picture first; ask yourself, “What is the situation in the case? What is going on here?
2. Questions
a. Develop questions about the problem, namely:
i. What do you need to know about the situation?
b. Think through issues related to the decision, namely:
i. What are the decision options? Any seem particularly strong or weak? What is at stake here? What are the key criteria to base your decision?
c. Questions about the evaluation, in particular:
i. Who or what is being evaluated? Who is responsible for the evaluation?
3. Hypothesis
a. Here is where your analytical work gains momentum. Develop your perspective on the case.
b. Review the aforementioned questions – now begin to develop your answers for each set of questions.
4. Proof and Action
a. Ask yourself, what evidence is provided by the case that supports my hypothesis? What additional evidence do I need to collect?
b. Equally important for our course, also consider how would I implement my recommendations?
5. Alternatives
a. Spend some time critiquing yourself, ask the following:
i. How else could this problem be defined? If defined differently, would I have the same hypothesis?
ii. Where are the weak links in my analysis?
iii. What is the potential downside to my recommended decision? What is the strongest counterevidence?
iv. How thorough have I been in my analysis? How might a different course of action be proved?


Amazon Kindle Fire: Case Study
Institutional Affiliations
Amazon Kindle Fire: Case Study
Tablets are personal computers with touchscreens being their main input systems. They are often less small in size and weight as compared to conventional laptop computers. Amazon Kindle Fire is one of such devices used for reading eBooks. The size of the screen makes the tablet slightly bigger than an ordinary smartphone, and it has a better processing power although somewhat smaller than a laptop computer. The Kindle Fire tablet comes with a special connection to the Amazon prime cloud system making Kindle a super tablet. The cloud service is freely accessible to its subscribers and allows the users to have direct access to the Amazon store for any products needed.
Children and the mobile camera market segment are the most promising market segment for Amazon. Users of tablets that are currently in the market have not been susceptible to the production of devices that are appealing to children. This can create a new market that is not very exhausted by other producers (Stimson & Siebert, 2012).

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