Rational Decision-making Process and VRIN Analysis

Case Study: Avocado Farming
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Case Study: Avocado Farming
Q1. Five Considerations
Factors that Jack would need to consider are the changes that will happen to avocado farming in future. The expanding market is a good reason to start with. Most people are gaining interest in the avocados his farm is currently producing, and there are viable chances of an expansion of the market. Secondly, new technologies are coming in to produce avocados that will outdo unwanted ones in the market. This, according to Murphy (2016) may raise competition in the market. The market access for fresh produce might reduce and require high-pressure freezing of the avocados. He should analyze how this will affect his production and sales. Fourth, an alternative crop can replace avocados in the market if its market becomes flooded (University of the Sunshine Coast, 2016). Since the sunshine coast was experiencing an oversupply of the product, other considerations of an alternative crop can pick up to bring in more earnings. This follows from Elias’s advice to his father when he handed him a paper having details of a seminar on local land development (University of the Sunshine Coast, 3). The final consideration is future techniques of management in the farm to improve yields.
Q2. One Issue Addressed
One of the issues dealt with that will require keen study is the alternative crop farming. From what Murphy (2016) states, the avocado production is expanding faster with a little slower increase in the market. This means the prices and profits will go down by a greater margin. Needs for an alternative comes at this point, with French beans being the most likely. It has good demands too and will pick up faster in the market. To achieve this, a good approach to farming, management and sale will help.
Q3.VRIN Analysis
In VRIN analysis, the avocado produc...