Sign In
Not register? Register Now!
Essay Available:
Pages:
3 pages/≈825 words
Sources:
3 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 14.58
Topic:

Nothing Unique to Offer

Case Study Instructions:

After reading the Nothing Unique to Offer Case Study, address the following questions in a 3-page paper.
1. One of the six pitfalls when selecting new ventures is lack of venture uniqueness. The potential investor that George is seeking has referred to his operation as a "me too pizzeria" and is predicting his demise. Pizza is sold through chain stores (Pizza Hut, Papa John's, Little Cesar's etc.) small independent shops and some grocery stores. It is a proven product and does not come with a very high sticker price. Is there any truth to the potential investor's comment? Is the lack of uniqueness going to hurt George's chances of success?
2. Uniqueness is not the only factor that needs to be considered when evaluating the feasibility of a new venture. Using the feasibility criteria approach analyze George's proposed new venture. Given that there is very limited information presented, your analysis may consist of the questions that need to be answered to make a determination of the ventures success.
3. In addition to the uniqueness feature, what other critical factors is George overlooking? Identify and describe three, and give your recommendations for what to do about them.
You are strongly encouraged to perform additional research to supplement your analysis (above and beyond the assignment details). Using the course materials as references will be considered additional research.
Your paper should be 12 font, Times New Roman, double spaced. To cite your sources please use APA formatting. The paper should be a minimum of 3 pages (not including cover sheet, table of contents and reference page-if all provided). Additional academic writing support options are available here.

Case Study Sample Content Preview:


Nothing Unique to Offer Case Study
Student's Name
College/University
Course
Professor's Name
Due Date
Amid the rising competitive business landscape, new-venture firms face imminent business failure due to a lack of innovation and differentiation in the market. Entrepreneurs start businesses for a variety of reasons, including achieving autonomy, social considerations, the need for personal development, or even the perceived profitability of the enterprise. In the provided case scenario, a potential investor has criticized George Vazquez, who is planning a new pizza near a university, for his lack of individuality. This criticism raises concerns about whether the investor's description of the pizzeria as a "me too" enterprise is accurate and if it could hurt George's prospects of success. This paper examines whether the potential investor's criticism of George's venture's lack of distinctiveness threatens his prospects, the feasibility of George's suggested endeavor, the critical factors George may be overlooking, and their solutions.
Lack of Venture Uniqueness
Entrepreneurs must avoid the problems of lack of individuality, and George's pizzeria company is no exception. The potential investor's labeling of George's firm a "me too pizzeria" and grim prediction of its collapse emphasize this risk. This distrust arises in a market total of pizza vendors, from big chains like Pizza Hut and Papa John's to tiny local businesses and even grocery stores, all of which provide a tried-and-true product 

...
Updated on
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
Order

You Might Also Like Other Topics Related to george washington:

HIRE A WRITER FROM $11.95 / PAGE
ORDER WITH 15% DISCOUNT!
Order Now