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Essay Available:
Pages:
6 pages/β‰ˆ1650 words
Sources:
2 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 25.92
Topic:

Merger of Disney and 21st Century Fox

Case Study Instructions:

Conduct reseatch on a real-life case of conflict of your choice to write a coherent and cohesive critical analysis of the case and avenues that could have led to a more mutually beneficial outcome. Cases should be of a serious or business nature.
-Reference should be made to the TKI styles of each party before and during the negotiation.
-Include information regarding sources of conflict.
-Consider if individual differences(Culture, religion, gender, etc) played a role in the case study's outcome.
-How could this have been handled better? Consider course material such as table tactics, negotiation preparation, the "ticking clock", potential value creation and the ladder of inference.
-If appropriate for your case, make reference to another similar case that had a more mutually beneficial outcome.
-Support arguments through research and use APA7th edition referencing : Minimum two academic sources.

Case Study Sample Content Preview:


Critical Reflection
Your Name
Subject and Section
Professor’s Name
The media industry is one of the most dynamic industries in the world today. With the ever-growing innovations, the growing number of competitors, and new platforms for disseminating information across geographical locations, adapting to this change is essential to keep competitive in the said industry. Accordingly, in this paper, I will discuss one of the most significant changes in the media industry today: the merger of Disney and 21st Century Fox, two of the most prominent players. Specifically, I would like to focus on utilizing critical insight into how the parties used various conflict and negotiation skills in the event. The case of the Disney and Fox merger could teach me a lot, especially for my future endeavors.
Overview of the Disney-Fox Merger
In March 2019, the Disney-Fox merger marked a significant chapter in the entertainment and global business sectors. The Walt Disney Company, a titan in entertainment, embarked on acquiring a substantial portion of 21st Century Fox's assets, signaling a significant shift in industry dynamics. However, news about this merger was already apparent as early as December 2017. It was when Robert Iger and Rupert Murdoch, CEOs of Walt Disney and Fox, respectively, guided their organizations to succeed in this $71.3 billion deal.
Accordingly, while there have been several critics about the propriety and the strategic advantage of these deals, Disney's strategic move to acquire Fox's film and television studios, along with its cable networks and international TV businesses, not only broadened its entertainment domain but also brought iconic franchises like X-Men, Avatar, and The Simpsons under its wing (Deng et al., 2022). This expansion significantly reshaped media ownership, content distribution, and the global entertainment landscape.
On the other side of the industry, businesses and advertising executives have also seen the possible repercussions of this merger between the two companies. This is because the Disney-Fox consolidation has solidified the product lineup of both companies by adding streaming and digital distribution channels, franchises, and even networks and connections (Brookey et al., 2023). In other words, this showed media executives

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