P&G Japan: The SK-II Globalization Prj case study

P & G Japan: The SK-II Globalization PRJ Case Study
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P & G Japan: The SK-II Globalization PRJ Case Study
1. The SK-II presentation to the global leadership team (GLT) should align in consideration of various factors to ensure that the product gets a positive response in its desire to venture into global markets. First, the general perspective of all GLT members about the commodity is primary in the presentation. Do all the members like the product? Do they think the given benefits are viable to the end-users? Do they believe in the positive impacts bound to be experienced by the users in the global population? The analysis for the meeting should involve a distinct step of identifying the feelings of GLT towards SK-II and the changes it may bring to the worldwide community. However, getting a positive response from members such as Lafley, the head of the team would not create a distinct conviction that SK-II should enter the global market (Bartlett, 2004). The analysis should indulge the arrival and reaction towards the project in almost all the economies over different countries in the world.
The presentation should reveal the means of navigation and realization in various countries. For instance, using people with a critical sense of judgment and revelation of benefits of the products such as socialites and the investors dealing with beauty products in such countries would help in getting more women to like the product (Bartlett, 2004). On the other hand, the entry will dwell on the most viable target markets to ensure that consumers can meet the offered prices irrespective of the prices given by the competing companies and products. According to Bartlett (2004), if the product targets the wealthy and sophisticated individuals in Shanghai, Beijing, and Guangzhou in China, it would gain the anticipated sales and benefits immediately, resulting in dominance irrespective of the competing products. The tactics will aid in the realization, growth, and dominance of SK-II in different countries after the creation of awareness on the beauty benefits yielded by the product.
2. SK-II has the potential to become a global brand within Procter & Gamble’s worldwide operations. Although the product has failed major loops of failure in the local market, the constraint does not justify the inability to entry in the global market because solving the layoffs yielded positive continuity in sales of the products. Just like any other investment, losses may occur, but they do not become the ultimate points of the venture. Hence, the product will find significant ways to pave in the markets to make sales and achieve dominance through the conquering of any barriers in the markets. Although the international growth statistics reveal slow rates overseas, the results revealed great improvement. Bartlett (2004) argues that the expansion plans for the Japanese product instituted in 1948, revealed benefits after three decades. However, reaped profits outweighed the invested efforts and time. “Growing first in Europe, then Latin America and Asia, by 1980, the P & G’s operations in 27 overseas countries accounted for over 25% of its 11billion worldwide sales” (Bartlett, 2004)....