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Business & Marketing
Case Study
English (U.S.)
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Business Ethics: A case of Starbucks and MacDonald's (Case Study Sample)

The text book used for this course is Strategic Management Concepts and Cases, Custom Edition, by Fred R. David. Complete the Assurance of Learning Exercise 10A on page 326 of the textbook. You will be asked to analyze and to compare and contrast the code of ethics of both Starbuck's and McDonald's. Summarize your analysis and findings in a two-page APA formatted paper. source..
Business Ethics: A case of Starbucks and MacDonald’s
Course title:

Upon Scrutinizing the Starbuck’s Corporation Website, there were three issues that I was pleased with regarding the ethical aspects of the organization. These included ensuring dignity to customers and staff, offering quality services and the willingness of employees to admit mistakes and rectify them. In this, the management does not victimize employees who error like many organizations, rather they help them rectify the mistakes. The staff assumes an approach that helps the client get the most convenient product that the particular customer was willing to come up with or buy. Staff’s work is not only order taking but also assisting the customer to make an informed decision concerning the specific transactions. This act ensures that the customer is able to achieve utility out of consumption of a particular product. Regular clients are also known by the names (Starbucks Company, 2013). This ensures good interpersonal relationship between the client and the staff.
At Starbucks, the client will always be at ease while getting the services from the clients. It is obvious that when one gets services from someone who is best known, such a person will at all time be attracted to the place due to the attached relations. The relationship also assists in knowing the area that cause discomfort to the customer and therefore, works towards improving them. The café ensures that whatever complaints are received from the trusted clients are acted upon to ensure their satisfaction and satisfaction of others who were not in a position to raise such claims. Starbucks staffs also take responsibility and admit liability for customer’s dissatisfaction. There are cases that the customers may come across a service that did n...
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