Amazon Fresh: Rekindling the Online Grocery Market

Case Analysis
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Amazon Fresh: Rekindling the Online Grocery Market
Amazon launched its online grocery store and spent five years testing to see its viability. The store faced numerous challenges when no other online grocery store had succeeded in international spheres (McDonald et al., 2014). The store was the Amazon Fresh category and involved grocery supply of groceries mainly around Seattle before exploring the global market. The marketplace operated by displaying their products online and allowing customers to browse and place their products of interest on carts, which would then be dispatched the same day. It changed the traditional shopping methods for groceries in supermarkets and saved the client’s time that would otherwise be spent going to the stores. The clients instead ordered for their desired needs and have them delivered to their homes.
The Amazon Fresh category will ultimately change the way people shop groceries as their customers can start their shopping lists at home through voice notes on the Amazon apps while doi...