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Pages:
5 pages/β‰ˆ1375 words
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Check Instructions
Style:
APA
Subject:
Business & Marketing
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 21.6
Topic:

Starbucks - Going Global Fast: SWOT Analysis

Case Study Instructions:

Written Case Assignment 1
“Starbucks-Going Global Fast,”
Elements of the Case Assignment
Read the case listed above and use the following as guides for preparation and submission, using the comprehensive case method introduced in this course:
-- Identify the marketing problems and challenges Starbucks has faced in its global expansion over the years, especially in the late 2000s, as presented in this case.
-- Do a search on Starbucks and determine if the company faces the same marketing problems and challenges within the past three years (2016-2019) as it did a decade or so earlier. If it does, identify them here briefly. Select your own Starbucks-relevant key words to help you search and identify the company’s current problems/challenges.
-- Are there other areas of information you would like to introduce into this case to help your analysis? If so, show them here.
-- What recommendation(s) would you make to Starbucks, given what you know about the company from this case, new information you may have introduced above as well as any experience you may have had with Starbucks.
Submission Requirements
• The format of presentation you choose should reflect the above guides as well as the framework consistent with the case method. You should attempt to use section headings in the format of a project paper.
• The case should be written in no more than 7 pages (including references), with 1.5 line spacing and 12 font letter size in Word. (A pdf is optional as a second copy).

Case Study Sample Content Preview:

Starbucks Going Global
Name
Institutional Affiliation
Starbucks Going Global
Starbucks is the number one leading coffee brand in the international market. The company has managed to stay relevant and maintained quality in the dynamic coffee industry because of its effective marketing strategy. However, the firm has been facing a couple of issues in the market since its expansion from 15 shops in Seattle to more than 19000 outlets in more than 58 countries (Gopalakrishna, Victor, & Fleischmann, 2016). It is important for the firm to deal with challenges in establishing its brand in the international market to maintaining the quality of the product on the market. Therefore, it is important to take a look at some of the challenges faced by Starbucks in the 21st century, and the possible solutions to these problems.
Problem Identification
The first challenge that manifested was as a result of partnering with the international local companies in a way to market its brand in these markets. It is important to note that a company that does not partner with other players in new markets has more profits compared to one that has local partners. However, this strategy was inevitable as it helps most of the international firms to settle well in the foreign market. It was also difficult for the company to convince and attract consumers to buy their coffee at a premium price, which was trading at $3. The problem that manifested was that of matching the quality of the coffee produced and premium prices imposed on the coffee. Another challenge was to fight the cultural stereotypes given that it was a United States firm operating in regions that the management was not familiar with. The company found it difficult to adjust to new tariffs, especially in the Asian market like India, Japan, and China, (Gopalakrishna, Victor & Fleischmann, ...
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