The US Airline Industry. Management Article Assignment

The US Airline Industry
Name
Institution: APUS
Date
 Does the article appear to be making a clear point, expecting the reader to draw a particular conclusion? If so, what is that thesis or main conclusion?
Helleloid, Nam, Schultz & Vitton (2015) focused on the U.S. airline industry and pointed out that the research was aimed at helping students “external environment, industry structure, and competitive rivalry impact firms’ financial performance”.  The authors compared the financial performance of the U.S. airline firms focusing on the history of the industry until deregulation, and the entry of low cost carriers.  The main conclusion is that the competitive landscape and structure of the U.S. airline industry was characterized with intense competition, greater profitability in the recent years, but the actions of individual firms influenced competitiveness. 2] Does the author appear to have a particular point of view or approach to the topic? Does this seem to be persuasion or does the author seem to be making a relatively objective effort to answer reasonable questions readers may have about the topic?
Regulation of the airline industry results in competitiveness between airlines as they focus on innovations and remaining portability depending on the fare policies and routes that they choose. Fare regulation not only results in air prices being high, but also causes the passenger volume to decrease. However, when there was deregulation, the airlines still have to conform to industry standards especially on safety standards (Helleloid egt al., 2015 ).  The quality of customer service delivery is linked to profitability and airline company performance. There is also increased demand for aircraft fleet of cargo, with the low-cost airlines still a growing segment compared to the more mature legacy carrier.   The actions of individual U.S. airline affect the competitiveness of others and established the established legacy airlines with huge market shares. 
  The authors are persuasive as they address other factors other than deregulation, which have been associated with the performance of the airline industry. For instance fuel price shocks and adverse demand have hit the smaller players hard, and the legacy airlines still have higher operating costs than the low-cost airlines.   It is the airlines, which have adapted to the industry changes that have been most successful, but the growth of low cost carriers has partly been the result of airlines operating in smaller less congested airports, which keeps their costs low compared to the legacy carriers (Helleloid et al., 2015). There is more focus on improved customer service than ever before, and the threat of low-cost carriers results in intense competition and even price wars.
3] What are the key issues or topics that make up the article? What conclusions does the author draw concerning each?
The author emphasized that he U.S. airline industry had improved in the years 2012-2015 as the U.S. economy improved, and the price of oil declined. Furthermore, the major airline has been more attentive to reducing costs including focusing on fuel efficiency, renegotiating contracts and using IT t...