Research on Andy Warhol's "Marilyn Monroe"

Annotated Bibliography
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Artist: Andy WarholTitle: Marilyn MonroeDate: 1974Medium: color screenprint on cream card914x914mm/artworks/150052/marilyn-monroe-marilyn
Introduction
The pop art movement emerged in mid-twentieth century and strongly in the 1960s, with Andy Warhol among one of the most prominent artists. The artistic movement was a reaction to the artistic style that was considered too elitist and abstract. In the Marilyn Monroe painting, Warhol represented a pop culture icon, whose face was the subject of intrigue in the media. Like other artists during the 60s, Warhol resorted to representing everyday objects of the consumer society, products of the market, and things that people could see because the mass media and advertising made certain products more popular Marilyn Monroe is a symbol of consumerism, success and fame, as well as the mass culture, but the images and others in the series of photographs have no hidden meaning as they merely represented the consumer society. Marlin’s Monroe’s portrait and other pictures by Warhol show the influence of consumer culture and highlight the superficiality of fame.
Annotated Bibliography
Adams, Ruth. "Idol Curiosity: Andy Warhol and the Art of Secular Iconography." Theology & Sexuality 10, no. 2 (2004): 90-98.
In Andy Warhol’s work, art is a commodity and there is an exchange value, especially when focusing on pop icons such as Marilyn Monroe, and he went to the extent of appropriating the same image numerous times. Pop adds social references to the artwork, and Marilyn Monroe is one of the most recognizable pop icons. Monroe is an icon who is represented for her sexual appeal in the western art where emphasis on her blond hair is common. This is one of the ways in which the male artist focuses on his interpretation of white womanhood based on the image of the pop icon. Blond hair is attention grabbing and even Warhol at times dyed his hair white to appear glamorous. Warhol created his personality focusing on different stars including proliferating Monroe’s image and Monroe's iconic status may explain Warhol obsession with the celebrity. The publicity photograph and paintings elevated his persona and drew attention to Monroe’s iconic status.
Kerrigan, Finola, Douglas Brownlie, Paul Hewer, and Claudia Daza-LeTouze. "‘Spinning’Warhol: celebrity brand theoretics and the logic of the celebrity brand." Journal of Marketing Management 27, no. 13-14 (2011): 1504-1524.
The article looks into how celebrity brands and the celebrity culture influence consumers, and the work of Warhol provide insight into how the leveraged the celebrity ‘brandhood’ to create his artistic persona. Warhol’s portraits on Marilyn Monroe and Jacqueline Kennedy are some of his most famous works pop art movement, who were famous and influential. However, this was part of his personal branding as he had previously focused on celetoids. He was able to transform the celebrities into what people identified the public images of these personalities and he did not focus emphasis on Monroe’s private life and imitated what the mass media produced, but he also exaggerated the color, appearan...