Crisis communication DF4. Social Media and the 24-Hour/7 -Day News Cycle Effects in Crisis Communication

Social Media and the 24-Hour/7 -Day News Cycle Effects in Crisis Communication
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Social Media and the 24-Hour/7 -Day News Cycle Effects in Crisis Communication
Crisis communication is critical in reputation management of an organization as it enhances positive image even when there are issues that threaten its existence. The 24-hours-7days news cycle and social media have prompted the need for a change of tactic by the strategists in the management of a communication crisis. Journalists are currently on top of issues and are fast to publish information online or onsite immediately. They are quick to post any content received without proper assessment and corroboration of the material. The faster a journalist is, the high the chances of being competitive and appealing to their targets that are available 24/7 to consume their content. These actions by the emerging digital journalists prompt challenges to most of the organization more so when they face hurdles that can harm their reputation. Social media and the 24-hour/7-day news cycle can be detrimental to an organization's image.
Most of the research studies in crisis communication management consider social media and the 24-hour/7 -day news cycle as disastrous. However, with a knowledgeable and proactive communication team, such channels can be used to navigate through a crisis and be able to correct harmful content and achieve mean...