Disney Company: Elements of Organizational Culture

ELEMENTS OF ORGANIZATIONAL CULTURE
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Introduction
Disney is an entertainment company for young people especially children in lower grades or primary schools, although it is open to the adults. The company provides services all over the world; in other words we can say that it is a multinational organization. Organizational culture is the way a company addresses values and believes in its work place for a smooth running and manning of the organization. In the case of Disney the culture includes elements such as stories, rituals, organizational language and many more which I have discussed in the main body of this article.
Disney Cartoons have gained a lot of popularity. It has the best animations in the history of mankind which include tales of different kinds. The company is well known for its wonderful recreation place known as Disneyland where the children can go with their parents and enjoy themselves without limits. Most children and adults have a dream of visiting the park. Disneyland Park continues to be improved up to now with more interesting features being added regularly.
The history of Disney goes back to the 1920s when Walt Disney went to California with a cartoon program known as Alice’s Wonderland. He made partnerships there and he was able to sale a lot, hence the start of Disney company. Disney has maintained its fame for many years since its establishment by Walt Disney due to use of the appropriate elements of organizational culture.
The Artifacts Used at Disney
In this case, the company uses different approaches including stories, rituals, organizational language and physical structures.
Rituals
Most people have rituals that they abide to, especially when visiting the Disneyland. Some people prefer starting to visit some parts of the park in order to enjoy the whole adventure at the park. Others prefer entering the park at a particular angle, then proceed to other place of the park. Many people make a to do list when visiting the Disney for a good reason of not missing out any of the planned activities, they follow the list very closely because missing a part of it is just like failing to fulfill rituals at Disney, and they may return home unsatisfied. To most people it is always a must to follow a certain ritual when visiting the park for maximum satisfaction.
Stories
The organization has a lot of interesting stories which makes the listener follow the narration keenly. Some of the stories are based on true stories which have been passed from one generation to the next generation. Others are imaginary stories which are written by creative people. Some of the most famous stories in Disney are Sofia the first which is liked by the girls very much, Disney Princess, Frozen which is also interesting story for young girls and many others which are very interesting to listen to. As Disney continues to grow more, and lovelier stories are being discovered and being added to the list of already existing ones. The stories will be remembered in times to come since some have important lessons to the people both young and adults.
Organizational Language
Disney is a multinational organization and it is listened to by peop...