Place (Distribution) Strategy: Gap Inc.

Place (Distribution) Strategy Student’s Name Institutional Affiliation Place (Distribution) Strategy Gap Inc. is a clothing manufacturing company that makes all kinds of jeans for everyone. For the company to sell its products and gain a competitive advantage, it needs to choose the best distribution channel that reaches all the customers and the least expensive to the company. The best distribution strategy for Gap Inc. is the direct distribution channel. This strategy will help the company to make more sales as the company will use online marketing tools to market this kind of jeans clothing. Online selling of the product will also help the company to achieve intensive distribution of the kind of jeans clothing designed for everyone. Delivering the product directly to the customers allows Gap Inc. to make a more significant profit margin since the intermediaries will be eliminated from the process. Direct distribution strategy presents many advantages to Gap Inc. as it will enable the company to reach all the potential customers in all the geographical areas. Also, online marketing and distribution will be helpful because it allows the customer to access the product at any time of the day (Kumar, Choi & Greene, 2016). The features of internet marketing will enable the customer to give a review and feedback about this kind of jeans clothing which is also very important to Gap Inc. because it helps in the process of innovation and hence improving the customer’s satisfaction. Gap Inc. will distribute this new kind of jeans to each of their global outlets so that the customers can pick their orders from their nearest Gap Inc. retailers. In these shops, the customers can select their purchases where they will also be allowed to do a window shopping for other available fashion goods. This strategy is vital especially for the company because it is cost effective (Deng, 2016). The company does not have to incur a lot of logistical expenses. By purchasing this kind of jeans from Gap’s outlet shops, the consumer will have a chance to choose among the many provided alternatives in terms of color and design. The consumer can also request for a tailor-made jeans clothing depending on their taste and preferences. This process helps to build customer loyalty. The direct distribution channels involving Gap Inc. and a retailer where the customers can see the actual products benefit both the manufacturer and the retailer. Gap Inc. greatly benefits by obtaining the place wher...