Marketing Research Canada Goose. Marketing research objective

I need to do PART B and PART A is done so you can do PART B. I'm gonna attach part A done and the questions for part B. I don't know how many pages it is necessary and I need references. This is about Canada Goose

PART I A) - SECONDARY RESEARCH

Select a product or service category – it can be anything. For example, choose an area that you have some knowledge of, or expand upon content in another project / course work or simply choose an area you are interested in. Conduct some secondary research to ensure you have a basic understanding of the product/service/industry, using the following questions. 1.    Visit two different retailers/businesses that sell this product category/deliver this service (specify retailers in your report). Choose retailers that are significantly different (e.g. a department store vs. a drug store, or a specialty store vs. a mass merchandiser).  In each store, examine the area where your product category is displayed/sold. Compare and contrast the two retailers by answering the following questions:  a)  What is the category?Canada Goose: Rossclair ParkaWhat stores did you visit?  Canada Goose store and NordstromWhat are the predominant brands in your chosen category?
Canada Goose store is retail store that just sale Canada Goose jacket, so customer will tend to come the store to buy more than the other store. Although, Canada Goose started making it grow internationally 20 years ago as a wholesale brand and only about three years ago as a retail brand and opened a lot the store over worldwide. besider, nordstrom sale many of category like: cloth, cosmetic, shoes, accessories for man, women, child; so it do not concentrate to sale a category.tim thong tin chung minh
Canadian luxury down-jacket brand recently started a global retail expansion plan, despite being distributed internationally for a long time
b)  What are some of the distinguishing features of each competing product/package/brand?
c)   What is the price range of products in this category in each store? (Link to specific brands.)in the Canada Goose, the price is significantly lower than Nordstrom.● Canada Goose: 1,050$● nordstrom: 1,382.15$
https://shop(dot)nordstrom(dot)com/s/canada-goose-rossclair-genuine-coyote-fur-trim-down-parka/4394310?origin=keywordsearch-personalizedsort&breadcrumb=Home%2FAll%20Results&color=elderberry
https://www(dot)canadagoose(dot)com/ca/en/rossclair-parka-2580L.html#q=rossclair+parka&start=1
d)  Is the category “easy to shop”? Outline strengths/weaknesses about how the products are displayed (or service is delivered).
2. Using the GBC library resources, answer at least four of the following questions. Use a minimum of four library sources, in addition to any websites. Properly cite your sources (MLA or APA style).
A) Describe the Canadian category in terms of dollars and/or unit sales and growth rates. What is driving category performance? What is the potential for future category growth? ExplainCanada Goose Figure: Canada Goose’s revenue from 2015 to 2017  https://www(dot)statista(dot)com/statistics/807650/annual-revenue-canada-goose-clothing/
It can be clearly seen that winter coat of Canada Goose is one of the most popular brands and takes high customer awareness in the Canadian market, so the amount of revenue totally increased up to 591.181 million Canadian dollars in 2018. Based on the revenue, the growth rate was presented rising 46.41% from 2017 to 2018. Over the past few years, the company expanded the number of stores to apply the direct-to-consumer sales that support them to attract customers and increase the customer’s awareness about the product’s high quality. It is currently the key component to lead to the development of Canada Goose in the market. Unfortunately, Canada Goose Holdings forecasted that the number of revenue can be decreased in the next three years by 26 percent https://www(dot)reuters(dot)com/article/us-canada-goose-results/canada-goose-shares-plunge-26-as-revenue-growth-slows-idUSKCN1SZ19G. Because the company is considering to minimize the production cost and increasing the profit by moving the manufacturing and new facilities in Ontario, Canada Goose's home province. This is one of the most expensive province with the highest electricity rate and rising 21 percent of a minimum wage. As a result, the product quality can be changed and gives many risks for the company, so it affects the revenue in the future. https://www(dot)bnnbloomberg(dot)ca/canada-goose-plans-more-in-house-production-as-it-eyes-higher-margins-1.1033213
b)How is the Canadian category segmented? (Don’t confuse segmentation with targeting.) Briefly describe each segment. Describe (demographically ), psychographically, usage) the customer target for your chosen segment. The segmentation variable that Canada Goose cater to are- Geographic segmentation- Demographic segmentation- Psychographic segmentation- Behavioural segmentationc) Describe the key competitors in the Canadian market in terms of market share and growth rates. What is driving individual performance? In the Canadian market, The North Face can be considered as one of the strongest competitors with Canada Goose, because they provide the variety kind of winter coat; and they also have a high reputation about the high quality of the product. Canada Goose focuses on production and selling the winter coat with a price range from $950 CAD to $1700 CAD that can endure the severe weather in Canada and can be used for more than 10 years. Whereas, The North Face focuses on selling the high techniques products at a cheaper price and a variety of product. Last two year, the parent of The North Face, VF’s Corp, they reported and showed the number of total sales for the fourth quarter of 2017 increased up to 20 percent to $3.6 million. Specifically, the net loss is $90.3 million (23 cents per share), compared with net income of $264.3 million (63 cents a share) in 2016. https://www(dot)cnbc(dot)com/amp/2018/02/16/the-north-face-vans-parent-company-is-moving-away-from-wholesale.htmlSimilarly Canada Goose, VF Corp also invested to open the brand retail stores to apply directly selling customers, so that promoted the number of sales or market shares. Whereas, the revenue of Canada Goose was decreasing recently and maybe happened in the future, so that is a good opportunity for The North Face to launch a new product and compete in the market. 
d) Describe recent innovations in this category and impact on category performance.Recently, Canada Goose wants to give a real experience to customer purchasing by renovated the store with Cold Room, which “is self-explanatory , is a small space, surrounded by ice sculptures, where the temperature has been set to -27 degrees Fahrenheit” https://www(dot)fastcompany(dot)com/90285098/canada-gooses-cold-room-was-the-best-retail-experience-i-had-this-yearWhen Canada Goose opened the Cold Room in their store, it attracted a large amount of customer line up to try a new experience, and also test the coat before purchased. This innovation gave an positive effect to the brand awareness in generally and the winter coat in individually because the Cold Room is a useful tools to marketing the high quality of winter coat and give a memorable experience for the customer. As an expensive brand, it is more difficult to encourage customer making decision and paying over $1000 CAD for the winter coat, the Cold Room was created a different valuable and a competitive advantages to help customers making the shopping decisions and selecting the winter coat of Canada Goose. In consequence, customer can reject the boring of physical shopping store and enjoy the new experience in Cold Room, which help to promote the revenue, the growth rate and get a part of new customers in the market. 

PART I(B) - RESEARCH PROPOSAL 

Introduction (13 marks)• Background – Why is the research needed? Briefly summarize/link to the category/company/brand information gathered in 2. a) to g) above (6 marks)• Marketing Problem/Opportunity (define in one sentence) (3)• Marketing Research Objectives (4)• List 2 - 3 specific research objectives that your study will address. 
Research Design – how do you plan to conduct the study? (9 marks)• Information requirements – exploratory, descriptive or causal? (1)• Field methodology – what type of interview will you use to collect the data? (1)• Targeted respondents – who should be recruited for participation and why? (Should fall from Part 1A.) (4)• Number of interviews, number of participants per group, estimated length of each interview, location etc. (3)
Administration (4 marks)• Budget – Provide an estimate of the expected budget for this project. (1)• Project Schedule – Specify total length of project from start to finish and break out key milestones. (3)
Sources & Citation (15 marks)• Minimum of four library sources, in addition to any websites• Proper citation: in-text, works cited
Overall Written Style and Presentation (15 marks)• Succinctly written vs. over-communication (oc)?• Easy to read:  Size 12 font /1.5 spacing, table of contents, use of headings, presented in a logical manner, page numbers etc.• Marks deducted for poor spelling (sp), grammar (g), formatting (f), word choice (wc)