Integrated Marketing Communication Assignment

Your Name Subject and Section Professor’s Name February 20, 2019 Integrated Marketing Communication Assignment * QUESTION 2 Please copy and paste the questions below into your response. Assuming you have all of the resources and money you'd need... And if you had to promote yourself to potential employers using newspaper, print, radio or television advertising: 1 Which one medium would choose? 1 Television 2 What are two advantages of the medium? 2 The main advantages of a television are (1) ads played through it are the most noticeable ones and (2) it provides more emotional appeal to the viewers 3 What are two disadvantages of the medium? 3 The two disadvantages of Television advertising are (1) high cost and (2) the ability to specifically target the viewers 4 What trend in that medium would you try to take advantage of? 4 The particular trend that I am trying to take advantage of is Media convergence, which is the ability to showcase advertisements on one platform to another. Since both television and social media (i.e., Facebook) let people stream videos, then the same videos could be played on both medium when additional reach is needed. * QUESTION 3 Please copy and paste the questions below into your response. Find a brand that uses Out-of-Home (OOH) advertising. Provide a website link to an OOH ad (ensure that it takes me directly to the ad and not a page of many ads)  1 Website link: /blog/campaign-showcase-coca-colas-share-coke 2 Describe the ad: The advertising that I’m referring to in the advertisement posted above is “Coca Cola’s Share a Coke in Ireland”. In this advertisement they made sure to reach their audiences directly by designing the seats as well as the whole interior of some trams with visually appealing designs of Coca cola. 1 What type of OOH ad is it e.g., Transit, billboard – The advertisement is a transit type of OOH 2 Describe the ad in 3 sentences. Coca Cola’s OOH advertisement utilized transit vehicles, which is an effective form of advertisement due to the great amount of foot traffic. It also used vivid images that are appealing to the eyes in order to make sure that people would be enticed to look at these images. The advertisement aims to instill a kind of emotional familiarity within the people when it comes to the brand. 3 Describe the target for the ad (create a vivid image in my mind of the target audience)  Demographics – Since the advertisement is placed in a public transit where people from all sorts of background comes and goes, it seems that the advertisements does not try to target any specific demographic sector but rather everyone who rides the tram. Psychographics – Nonetheless, it is clear that Coca Cola tries to target people who have a fun and unique personality. Geographics  - In terms of geographics, the use of the transit shows that the advertisement is targeted towards those in the urban areas, since the transit goes from one place of the town to another. Specifically, those areas that has a lot of foot traffic where people comes and goes out of the tram. 3 Was this an effective ad? (3 points)  4 Will it get attention? Why/why not? Yes it will get attention. Most...