Brand Loyalty: Marketing and Promotional Mix of Apple Inc.'s iPhone

Brand pick: Starbucks or Apple; or other brand you like
Assignment Summary:
Write an (approx.) 2-page paper about brand loyalty and/or brand love. Select at least one specific product to analyze thoroughly. (You can write about a category of products, like game consoles, and show how different consumers are loyal to their particular brand.) Research the marketing mix, as well as the promotion mix for the product. How does this build brand loyalty? If applicable, you can use a brand from the company you are studying and then include the information in your paper.
Assignment Goals:
• Select a brand or category to study. Research the marketing mix (product, price, place and promotion) for this product. Then, take a look at their promotion mix (advertising, personal selling, public relations and sales promotion). You may want to compare what you find to their competitors.
• Give your opinion about how these factors contribute to the brand loyalty/brand love that some of their consumers feel.
• Your answer should be very thorough but concise. In other words, cover all of your points but do so without rambling. If you end up with a solid paragraph, that is preferrable to a “fluffy” paper.
• Spelling and grammar do count. They impact your personal brand and make you look less than “buttoned up.”
• Don’t forget to cite your sources.
• No specific writing format (MLA, APA) is required.