TQM philosophy of Emirates Airline Business & Marketing Research

TQM PHILOSOPHY OF EMIRATES AIRLINE
Student’s Name
Institutional Affiliation
Course Code; Course Name
Professor
date
TQM PHILOSOPHY OF EMIRATES AIRLINE
Employee name: a. Sheikha B. Mohammed
Age:
Years of experience in the quality department:
Question 4
Emirates Airline is a subsidiary of the Emirates Group. The main culture of the organization is to provide facilities that fulfill the client's objectives. This goal enables the company to maintain a very high standard of quality. One of the main approaches used by Emirates Airline to reduce losses and enhance its customer satisfaction was applying the Kaizen management approach. The Kaizen philosophy originated from Japan and aimed to highlight the processes and activities that add no value to the business. These activities and processes are eliminated to enhance productivity in company operations. It has been proven that the model leads to better results and improves the firm's overall performance. Another key aspect of the organization is that the organization is always focused on addressing issues affecting clients negatively. The services are constantly being improved while reducing the costs as much as possible. The Kaizen management approach has been applied across all the departments of the organization. One of the Kaizen process's main advantage is that it focuses on improving processes and without changing the organization's aim ("Six Sigma vs Kaizen,” 2011).
Another aspect that the management has worked continuously on is rallying its workers to participate in the process of enhancing service delivery actively. Some of the measures that have been implemented include time management, discipline with work responsibilities, and contribute ideas and feedback to improve processes being implemented. Through the Kaizen model applied across the organization, resources are directed to areas where improvement is required. This assists in eliminating unnecessary costs and enhances the efficiency of the firm.
Another model applied within the Six Sigma is a strategy used to enhance customer satisfaction while enhancing shareholder value. The company identifies areas to be improved through the model, undertakes, and evaluates the financial implications and the obje...