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Essay Available:
Pages:
13 pages/β‰ˆ3575 words
Sources:
4 Sources
Style:
Harvard
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 67.39
Topic:

Report on the Global Business Strategy of Nike in the United Kingdom

Research Paper Instructions:

01 Introduction
1.1 Purpose 1
1.2 Data collection method 1
1.3 Major findings 1
1.4 Suggestions 1
1.5 Limitations 1
1.6 Report Structure 2
02 Strategic Environment Analyses
2.1 Analytical tools
2.1.1 PESTEL analysis 3
2.1.2 Porters five forces 3
2.1.3 VRIO analysis 4
2.1.4 SWOT analysis 5
2.2 Internal Environment Analysis of Adidas
2.2.1 VRIO analysis 5
2.3 External environment of Adidas in UK market
2.3.1 Porters five forces 7
2.3.2 PESTEL analysis 8
2.4 SWOT analysis 9
03 Company Performance review
3.1 Overview of Adidas AG 10
3.2 Performance of Adidas AG in UK market 11
3.2.1 Consumer market of Adidas in UK market 11
3.2.2 Financial/ Sales performance of Adidas in UK market 12
04 Company Development Forecast in the UK market 13
05 Recommendation on Business strategy in the global market 14
06 References 15
List of Tables
Table 01. VRIO analysis of adidas 5
Table 02. Justification for resources and capabilities of VRIO 6
Table 03. Porter’s five forces 7
Table 04. PESTEL analysis 8
Table 05. SWOT analysis 9
List of Figures
Figure 01. The relationship between VRIO and company strength and weakness 4
Figure 02. Adidas retail sales in 2021 10
Figure 03. Consumer market of Adidas in UK market 11
Figure 04. Adidas sales performance in Europe 12

Research Paper Sample Content Preview:

Report on the Global Business Strategy of Nike in the United Kingdom
Your Name
Subject and Section
Professor’s Name
July 3, 2023
Chapter 2: Strategic Environment Analysis. 4 2.1. Analytical Tools. 4 2.1.1. Porter's Five Forces Framework Analysis. 4 2.1.2. PESTLE Analysis. 6 2.1.3. VRIO Analysis. 8 2.1.4. SWOT Analysis. 9 2.2. Environment Analysis of Nike United Kingdom.. 11 Chapter 3: Company Performance Review of Nike. 12 3.1. In-Depth Overview of Nike. 12 3.2. Comprehensive Product Overview.. 13 3.3. Performance of Nike. 13 3.3.1. Market Share. 13 3.3.2. Sales and Profit of Nike. 14 Chapter 4: Prospective Company Development over the Coming Decade. 14 Chapter 5: Recommended Business Strategies in the Global Market 15   Chapter 1: Introduction a.1.            Purpose This report provides a comprehensive strategic analysis of Nike's operations in the United Kingdom. As a leading global sportswear company, understanding Nike's strategic environment, entry strategy, and performance in the UK market provides valuable insights into international business strategy. The goal is to analyze the impact of COVID-19 on the business critically, forecast future development potential, and suggest investment strategies for the global market. a.2.            Data Collection Methods In line with the purpose of this paper, the subsequent analysis is based on secondary data collected from various sources, including Nike's official reports and documents, industry reports, academic research papers, and reputable business news sources. Data regarding the UK's strategic environment was obtained from market research databases, governmental reports, and other relevant publications. a.3.            Major Findings Our findings indicate that Nike's performance in the UK has shown resilience despite the challenges posed by the COVID-19 pandemic. Specifically, the company's strategic approach and entry mode have allowed it to adapt effectively to market changes. However, potential opportunities and threats lie ahead, detailed in the forthcoming chapters. a.4.            Suggestions The report proposes recommendations to help Nike leverage its strengths, address weaknesses, and maximize future opportunities in the UK market. These recommendations are rooted in thoroughly understanding the strategic environment and market dynamics. a.5.            Limitations The author of this paper provides that the main limitation of this study is its reliance on secondary data, which might only capture some nuances of Nike's operations. Also, the unpredictability of the ongoing COVID-19 situation might influence the forecasted future development potential. a.6.            Structure To provide a comprehensive understanding of the company's global and regional capabilities, the report is structured as follows: Chapter 2 evaluates Nike's strategic environment in the UK, considering both internal and ...
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