E-Business Technology and Management Project. Research Paper

E-Business Technology and Management
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E-Business Technology and Management
Amazon was established in 1994 as an online bookstore, with Jeff Bezos as the founder. Originally, the company was established to sell books online, although the founder had a vision of eventually selling everything else via web (Vrethager, 2017). Currently, the company has been able to offer almost anything to customers through their online shop, a realization of the founder's vision. In addition, the company has been able to make acquisitions and has also been able to outsource their IT infrastructures to other companies.
Business Analysis of Amazon
Amazon offers a range of products for their online customers through their online shop, ranging from e-books, digital music, groceries, consumer electronics to providing solutions to other businesses. The main competitors are Alibaba, Wal-Mart, Netflix among others who offer digital products to online customers. The company thrives in service delivery and varieties for selection, which is their value proposition (Murphy & Narkiewicz, 2010). They ensure that their processes are reliable and effective, which maximizes the customer’s experience. The company has made sure that their website and IT infrastructures are effective enough, which has even reduced the number of calls made to their call center. The company monetizes their value proposition by providing their customers with one portal which allows customers to access all information without having to visit different websites for the same (Rosenberg, 2014). In addition, Amazon has been able to monetize their IT infrastructure by partnering with retailers that are trying to leave traditional ways of doing business by embracing e-commerce (Levinson, 2007). By doing so, the company has been able to utilize its resources and make more money in the process. In addition, the company has been able to provide their infrastructures to companies that are willing to venture into the e-commerce industry but lack the resources to invest in the necessary infrastructure. This outsourcing of their IT infrastructure has also been a major way of creating and monetizing value proposition for upcoming e-retailers who are willing to pay a certain amount for the services.
The business environment has allowed Amazon to make acquisitions since its inception, the first being Junglee Corp (Resca & Spagnoletti, 2014). In addition, the company, through its Amazon Web Service (AWS), was able to provide web search services to developers and people who own websites. These developments have been made possible by the global technological developments such as high-speed internet and the availability of devices such as mobile phones which have made it possible for consumers to acquire online services. In addition, the environmental situation that has forced companies to reduce their carbon footprint has been an opportunity for the company to offer digital products. The company has evolved from an online bookstore to a solution provider (Resca & Spagnoletti, 2014) through their Amazon Enterprise Solutions.
The ability to utilize information systems has enabled the company to facilitate communication with its suppliers by partnering with Exc...