Data Driven Business Thinking - MasterCard

DATA-DRIVEN BUSINESS THINKING
Author:
Affiliation:
Course:
Instructor:
Due Date:
MasterCard
MasterCard is a leading technology corporation connecting consumers, financial institutions, merchants, governments, and organizations worldwide. MasterCard provides commercial and consumer payment services. The company's business mainly involves the following four aspects: (a)Issuing credit cards and debit cards, (b) Issuing electronic card payments, (c) Issuing commercial electronic payments, and (e) Acquiring and remitting funds (Irby, 2022). The company’s website can be accessed through the following link: /en-us.html.Visa and MasterCard are the two firms currently competing with one another in the electronic payment sector.
MasterCard collects three data types to support its business activities: Personal, Aggregated, and Operational Data. Personal Data: MasterCard collects this information through our websites, mobile sites, and mobile apps (Irby, 2022). It includes users’ name, address, date of birth, email address, and phone number and is collected directly from you. MasterCard also obtains Personal Data from our business partners, who may or may not be MasterCard service providers. While some of this Personal Data is obtained directly from users, it is crucial to clarify that MasterCard does not collect Personal Data about users from third parties while not using MasterCard's products or services. Aggregated Data: The company may gather this information through our websites, mobile sites, and mobile apps. User behavior data, browsing data, surfing data, and so on are some of the aggregated data collected. The information gathered can be used to communicate with users and distribute content, assist in detecting and preventing fraud, and comply with applicable laws, rules, regulations, and policies. Operational data: MasterCard generates...