How has Instagram/Photo Sharing of Food Changed the way we think about and understand Food?

How has Instagram/Photo Sharing of Food Changed the way we think about and understand Food?
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How has Instagram/Photo Sharing of Food Changed the way we think about and understand Food?
Andrade, M. (2015, June 06). How Instagram Is Transforming Professional Cooking. Wired, Retrieved from /2015/06/instagram-transforming-professional-cooking/
In the article How Instagram Is Transforming Professional Cooking, Andrade declares that the Instagram era and the concept of photo sharing has changed how people view professional cooking. Andrade claims that today’s smartphones make it possible for people to post articulate and carefully crafted photos of their meals on social media sites like Instagram. Given that there are millions of photos of food in Instagram alone, professional chefs are also learning from this buzz. Andrade believes that professional chefs are now accessing a platform that offers a chance of exposing their skills and talents. Chefs can use social media sites like Instagram to reach a wide range of consumers. For example, Andrade writes that a chef can just take a shot of a new dish and post it to his/her Instagram page and this can increase the number of reservations made. He says that all that is needed is creating a striking dish with unique ingredients and a thoughtful presentation. According to Andrade, this buzz is created because of the power of social media in offering marketing and advertising opportunity in a digital platform. This allows a chef to build a reputation and a large clientele. Further, Andrade adds that Instagram is not just a marketing tool, but also a great research tool. This is because chefs can study what clients and users on social media like or what they prefer. However, Andrade also admits that sites like Instagram also come with risks. A dish may look delicious and inviting on a photo but it could be disappointing when tasting. This means that the client could be disappointed and even post a bad review regarding such a dish ruining the reputation of the chef. He says that in as much as they want exposure, chefs should trend carefully on what they post.
Murphy, K. (2010, April 6). First Camera, Then Fork. The New York Times, Retrieved from /2010/04/07/dining/07camera.html
In this article, Murphy argues that people today have become engrossed into the idea of snapping photos of every meal before they eat. She claims that the number of people who have created a photographic food diary has been on the rise. Murphy says that going to photo sharing social media sites like Flickr, it amazing how the number of food images has gone to over six million. She adds that photos of food have become a popular phenomenon such that people feel a sense of community and connection with those tagging or liking these photos. It becomes evident that food lovers articul...