Newsletter and Video: Increase Awareness on A to Z Campaign Among Consumers in Mexico

Newsletter and Video Description
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Newsletter and Video Description
Objective: to increase awareness about the A to Z campaign among consumers in Mexico by 15% by December 2023.
Strategy 1: serves Objective / Promote the education of the LGBTQIA+ community aligned with the partnership for the LEGO group.
Tactic 1: Newsletter with a partner organization centered on LGBTIA+ community advocacy.
Gaining the audience of the partner organization will be essential in increasing the awareness of the A to Z campaign among the LBTQIA+ community and the nation at large. In essence, it will contribute immensely towards attaining the 15% target awareness in Mexico. There are several advocacy groups in Mexico, but Homosensual presents an immense opportunity for the campaign to reach a greater audience. This is primarily because the LGBTQIA+ community has an active website and a massive following on many social media platforms. On its website (homosensual.com), the organization regularly publishes news and information specifically targeted at the LGBTQIA+ community in Mexico. The organization considers itself the most visited LGBTQIA+ online space in Mexico and Latin America (Homosensual, n.d.). The organization has about 1.2 million followers on Facebook, 192,100 followers on Twitter, 139,000 followers on Instagram, and 131,800 followers on Tiktok. With this audience, the campaign is bound to reach many people in Mexico. A newsletter to the subscribers of the organization is an incredible opportunity to raise awareness about the A to Z campaign.
Newsletter:
Subject: You will love LEGO’s ‘A to Z Awesome’ Campaign!
I am pleased to present to you LEGO’s A to Z Awesome campaign, which seeks to celebrate and promote inclusivity and self-expression among the LGBTQI+ community. A to Z campaign comes to Mexico, and you have an incredible opportunity to be part of something special that is dear to all of us.
You are aware of the significant strides the LGBTQI+ community has made toward being accepted in Mexican society. Hundreds, if not thousands, of members of the community have been killed for simply being who they are. We have made commendable progress to where we are right now as a country, but there is still a way to go. When the Congress of Tamaulipas voted on the 26th of October 2022 to legalize same-sex marriage, it marked a momentous day for the members of the LGBTQI+ community because it meant that in all of the 32 states of Mexico, individuals and couples had the chance to express their sexuality without fearing legal consequences.
Now, with the new LEGO's A to Z Awesome campaign, we have an immense opportunity to participate in creating and spreading awareness of the value of inclusivity and self-awareness. Remember how difficult it was for you to come out? Perhaps you have not come out yet! The truth is, society enforces strong behavior codes about gender identity that makes it hard to be anything other than heterosexual. Even with the legalization of same-sex marriage, we still face pressures enforced by social norms. For members of the LGBTQI+ community, the feeling of being different or not con...