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Essay Available:
Pages:
3 pages/β‰ˆ825 words
Sources:
4 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 15.55
Topic:

Marketing Research and SWOT Analysis of NIKE

Research Paper Instructions:

SWOT Analysis on NIKE
After reading the unit lesson, research a company of your choosing to create a strengths, weaknesses, opportunities, and threats (SWOT) analysis. Please note the importance of picking a company with enough information and sources to support your analysis. Selecting a publicly held company is recommended. Your chosen company will be used throughout the assignments in this course. These assignments allow for a truly comprehensive business analysis, similar to what you would conduct when working for a major company.
Your analysis should identify the company’s strengths, weaknesses, opportunities, and threats. Use Microsoft Word and create four sections for your paper using the SWOT categories as your headings. Additional headers, such as an introduction, company background, and conclusion, are acceptable. Add a title page and references page. You may also use the provided template to complete the assignment. Click here for a copy of the template.
Each SWOT category should have approximately 200-300 words describing the issues and the company's strategic philosophy that fall within that area. The total length should be at least three pages. The opportunities and threats should each have at least ten items identified.
Remember as you develop a SWOT that strengths and weaknesses are internal and controllable factors that affect only the individual firm (e.g., finances, marketing, management and leadership, research and development, corporate culture, human resources). Opportunities and threats, on the other hand, are external and uncontrollable factors that affect all industry firms (e.g., politics, economics, societal and cultural trends, technology, laws and regulations, and the natural environment, such as climate).
Format your SWOT Analysis using APA Style. Use your own words, and include citations and references as needed to avoid plagiarism. The title and reference page do not count towards the minimum page requirement of three pages.

Research Paper Sample Content Preview:

SWOT Analysis of Nike
Student name
Institution
STRENGTHS
* Advocates for sustainability
* Huge market share
* Low cost of production

WEAKNESSES
* Poor labor in foreign countries
* Retailers are the main customers
* Unpaid debts
* Sexual arrestments
* Depending a lot on the US market.

OPPORTUNITIES
* Emerging markets
* Increased customer base
* Innovative products
* Effective integration
* Great marketing capabilities
* No brand competition
* Diverse brand portfolio
* Outsourced manufacturing
* Focus on few products
Increased demand for their products

THREATS
Counterfeit goods
Competitive pressure
Marketing pressure
Foreign exchange risks
Tax clampdowns
Low prices from competitors
Changing economy
Cost of expansion
Specific market
Brokers

Nike is one of the American multinational companies whose headquarters are located in Beaverton. The company was founded in 1964 by Phil Knight and Bill Bowerman. The company’s main products are athletic wear, foot accessories, and equipment.
Strengths
Nike is focused on ensuring a sustainable future whereby the CEO of the company has promised to address some of the environmental issues that the world is facing. This is a chance for the company to remain socially responsible. As well, the company has a huge market share for its products, and therefore, this helps in the increment of their sales revenues. Nike s not only depending on the US market, but it is also exporting its products to other countries across the world. The huge market share enables the company to avoid storing inventory since it is bought as soon as it is manufactured. Retailers place large orders as compared to other companies that depend on customers, which place one order at a time. In addition, Nike uses a low cost in manufacturing because most of its products are produced outside America. For instance, Vietnam accounted for approximately 41% of the total goods produced in 2018. China accounted for 26% while Indonesia produced 21%. The cost of production varies in different countries, depending on the availability and cost of the raw materials and labor used.
Weaknesses
Poor labor conditions in foreign countries are one of the weaknesses facing Nike. This reduces their efficiency in the production of the necessary footwear. Over the past decade, Nike has been on the news for having poor labor conditions such as low wages, child labor, and poor working conditions. Such factors reduce the number of employees willing to work for Nike, and hence, it ends up having a scarcity of laborers. As well, retailers are the main customers of Nike, and therefore, this makes the company weak due to the retailer’s sensitivity towards prices. The company is forced to sell the products at a lower price to enable their customers, who are the retailers, to purchase the products. The company is faced with unsettled debts. Currently, their deb...
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