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Essay Available:
Pages:
1 page/β‰ˆ275 words
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No Sources
Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 5.18
Topic:

Marketing Research: Company Problem Identification

Research Paper Instructions:

So far, you have seen some examples of companies that have needed to conduct marketing research in order to make some sort of business decision. Now it is your turn. Determine a company, currently in the news, that could use market research. Make sure it is a company and situation that you can find enough details on for our semester long project. When choosing your idea, think about marketing opportunities or failures that you've noticed in the news lately. You will be writing a marketing research proposal to help that company make a business decisions. Past examples of projects have included new products or band extensions, companies moving into new geographic territories, product service failures, data leaks, etc.
For this section of the project, you will be writing in essence the first few “sections” of your full marketing research report. You will need to submit to me a report detailing the following:
1. Define the problem
1). Is the problem a failure to meet an objective: a gap between what was supposed to happen and what did happen?
2). Is the problem an opportunity: a gap between what did happen and what could happen
3). Define some symptoms of the problem; describe key monitors or measures that define success
Determine some probable causes to the symptoms
Determine what you, as a researcher, think is the probable cause
2. Define the research objective
1). From whom is the information to be gathered?
2). What information is needed?
3). What constructs are to be tested?
4). Suggest some word questions that might be utilized

Research Paper Sample Content Preview:

Company Problem Identification
Student’s Name
Institution Affiliation
Course Code and Name
Instructor’s Name
Date Submitted
Company Problem Identification
Define the problem
Is the problem a failure to meet an objective: a gap between what was supposed to happen and what did happen?
The identified company for discussion is Ford, which operates the Marshall Project. However, the problem is that the company pauses any work operation on the project until they feel they have the competency to effectively operate the plant. Furthermore, workers are on strike, which creates a challenge of getting enough labor to aid in the plant's construction and operation, hence the problem. From the above problem, the company was to operate the manufacturing of batteries with lithium iron and phosphate, but that did not happen.
Is the problem an opportunity: a gap between what did happen and what could happen
The above problem is a gap between manufacturing new lithium batteries with alternative technologies and eliminating the old batteries that had lithium and nickel. If the company has enough skilled and knowledgeable personnel to address the issues, it can operate effectively and bridge the gap. The Marshall project was paused, but with enough human resources, the project will be operational.
Define some symptoms of the problem; describe key monitors or measures that define success.
The problem was caused by the workers going on str...
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