Marketing Research. Business & Marketing Research Paper

Marketing Research
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Marketing Research
It is common to see several largely successful businesses and yet none of them are carried out by minority groups and people that stopped their education after high school. In fact, most of the time, these people never take the opportunity to invest. It is therefore important to perform a market research to get to understand the relationship between them failure to invest and the group that someone comes from and their level of education. According to Bov& Sun (n.d, n.p), market research refers to the process followed to gather, analyze and interpret information related to a market, including the services or products that they offer for sale, the customers, market characteristics, location, spending habits, the needs of the target market and the competitors. Whenever companies want to succeed, they need a well conducted market research to enable them to get information that they can interpret and act decisively.
Minority groups are normally thought to be subordinated by the more dominant groups and this limits their ability to play an important role in their societies. Perhaps this is the reason why several of them do not get the opportunity to make major investment decisions. On most occasions, they lack the resources to even invest. Those people that drop out of school after completing high school never get the same opportunities to progress going forward and they normally miss out on chances to learn how they can make important investment decisions. However, this should not be the case. At the time a person drops out of school, they should have acquired enough knowledge and skills needed to become investors. However, constricted education curriculums have limited the ability of teachers to advance life changing business topics. Therefore, I argue that making investment decisions is related to the group that one belongs and their level of education.
Literature Review
Several studies have been conducted in the past and they all lead to one important conclusion: whenever there is ethnic diversity, the growth performances are normally poor, quality of institutions is compromised, and the policies that are designed are also poor (Dincer and Wang, 2011, p2). In most countries where there is ethnic diversity, there is normally a big difference in income growth as compared to those countries that do not have ethnic diversity. Unlike in the past, investment today is not as complicated. In fact, there are several investment options that are available and most of them do not require any specific education because several people see investment concepts as trendy today (Leppinen, 2013, n.p).
Most investments are capital incentive and getting the money needed can be difficult. And yet, most governments never take the initiative to ensure that all their citizens, regardless of their ethnic group and education level, get the funds they need to invest. Consequently, most of them never have access to the capital they need to facilitate any investments. But even with capital at hand, these people need to have business networks for their investments to thrive (Eriksson and Li, 2012, p45). And yet many of them never have such access to make inroads in the business world. M...