Integrated Marketing Communications Plan for Sheffield City Council

Integrated Marketing Communications Plan for Sheffield City Council
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Abstract
Sheffield City Council’s objective of improving the number of visits to the region depends on an integrated marketing communication framework. One of the strategies that can be included in the framework includes social media marketing, that currently thrives on internet connectivity and smartphone availability. Based on a SWOT analysis, social media is a highly reliable platform that reaches a considerable number of audience, ultimately raising awareness regarding the tourist destinations in the city. Since the objective is to target both young and older adults, social media has limitations, including the fewer number of older adults when compared to younger ones. The city council will exploit influencer and celebrity endorsements on social media as opportunities and recommendations to increase engagement and impressions, among others that can translate into increased awareness and subsequent visits.
Table of Contents Introduction. 4 Social Media Marketing. 5 Strengths of Social Media Marketing Communication Tool 5 Limitation of Social Media Marketing Communication Strategy. 7 Opportunities from Social Media Marketing Communication Tools. 8 Recommendations. 10 Conclusion. 11 References. 13
Integrated Marketing Communications Plan for Sheffield City Council
Introduction
The contemporary organizations embrace various marketing communication tools, including advertising, public relations, sponsorship, digital communications, and social media, to increase sales, attract clients, and achieve notable success. The Sheffield City Council, for example, has to adopt an integrated marketing communications plan that would guarantee increased tourism in the region. Resultantly, it enjoys increased revenue, among other factors, such as economic development drawn from the creation of jobs, especially in the service industry. According to Rasool et al. (2021), tourism is important to any economy as it improves local and foreign investments, invites healthy competition among local firms, and reduces the rates of unemployment, among other factors. To achieve the above benefits, Sheffield City Council is compelled to embrace integrated marketing communication tools, which, in turn, raises the profile of Sheffield as a tourism destination with increased numbers of visitors. Technological innovation and the availability of the internet are key factors to consider when deciding the most reliable and efficient strategy, especially in targeting both local and foreign audiences in Sheffield City. For this reason, the council should adopt social media. This paper discusses the need for social media as an essential marketing communication tool that can be included in the integrated marketing communications plan to increase to improve tourism in Sheffield City Council.
Social Media Marketing
Sheffield Media Marketing should prioritize targeting, segmentation, and positioning to achieve notable success in its marketing plan. This primarily involves identifying the target audience, segmenting them, and positioning the service or product to capture their attentio...