Product based promotion For Hennes and Mauritz apparel. Hennes & Mauritz ( H&M Clothing retail company )

Product based promotion For Hennes and Mauritz apparel
Student’s Name
Institutional Affiliation
Date
Product based promotion For Hennes and Mauritz apparel
Company overview
Hennes and Mauritz (H&M) is the second largest private apparel company in the world today. The company was initiated in Vasteras Sweden in 1947 by Erling Persson. The company controls a wide number of brands in the world like Monki, Cheap Monday and COS in the industry. H & M has grown in size and operation since the time it was formed. The company has approximately 148,000 employees, 47 online markets and 71 stores globally. The company has estimated sales of US$ 24.3 billion and US$ 29.7 billion currently. The objectives of the company are to ensure that it has created the need for sustainable clothing and provide quality and affordable apparel. The improved in its performance because of its informed strategies in marketing, especially sales promotion (Tsimonis & Dimitriadis, 2014).
H & M uses different sales promotion methods to specifically capture the market for Comfy Cool sweaters. These different sales channels include;
The H & M uses the store windows in promoting its sales. The company uses the attractive and better-quality display of comfy cool sweaters display to attract customers to the shop. This has enabled a huge stream of customers to the stores of the company for the product.
The company has also made use of the store set up in promotion of the product. The set up of H & M has been done through attractive, neat, and well-arranged display to purposely entice customers for comfy cool sweater brand.
The use of radio ads by H & M Company has promoted the sale of the comfy cool sweaters in the market. Radio is listened almost by 90% of people in the society today, hence it is a good method of reaching the potential customers. Out of the all the people who listen to radio 59% of the listeners end up buying the product, so it’s the best channel for advertising comfy cool sweaters (Kaplan, 2012).
News paper ads have been used by the company in promoting the sales of the comfy cool sweaters by H & M. The method is convenient because the print media is used by almost 70% of people as a source of business information. It has been researched that out of these people who read the news paper ads 45% of the people end buying the product, hence its convenient to be used by the company (Mangold & Faulds, 2009).
Newspaper inserts have also been used as the channel of sales promotion for the products of the company products. The newspaper inserts are believed to contain the most valuable business news; hence the use of inserts in sales promotion by H & M will reach a high potential number of people for comfy cool sweaters.
Today most people make the use of social media, Facebook and twitter in communication and making inquiries about various products (Narang, 2011). H & M can use these platforms to make awareness and promote the sales of the comfy cool sweaters. Millions of people visit Facebook and twitter every day hence sharing videos and images of the product will make higher sales for a company.
The fashion films can also be used by to promote the comfy cool sweaters ...