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Essay Available:
Pages:
1 page/β‰ˆ275 words
Sources:
5 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 5.18
Topic:

Encouraging Product Adoption

Research Paper Instructions:

What can the marketers of this product do to encourage adoption? Use Roger’s five factors here too. If one (or more) of these factors is slowing down diffusion, what can marketers do to combat this?

Research Paper Sample Content Preview:

Group Assignment: Encouraging Product Adoption
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Group Assignment: Encouraging Product Adoption
The Oura smart ring allows users to track sleep, stress, health, and fitness (Oura Ring, n.d.). Marketers can encourage the adoption of this product by focusing on the features that make it better than other smart devices that serve the same purpose. According to Tuten (2022), one factor driving a product's adoption is its relative advantage. It refers to the degree to which the product is perceived as better than the incumbent. Marketers of Oura Ring can focus on features such as its lightness, water resistance, durability, and accuracy (Oura Ring, n.d.). In addition, marketers can make the product appealing by focusing on its compatibility. Compatibility is the degree to which the product is consistent with the buyer's values or existing products (Tuten, 2022). They can focus on buyer values such as fitness and ...
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