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Essay Available:
Pages:
1 page/β‰ˆ275 words
Sources:
2 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 5.18
Topic:

Corporate Failures: Kodak

Research Paper Instructions:

For the 2nd installment of you Term Project, please follow a typical Case Analysis Prelim Report format. Please note that in corporate failures, something must have affected the core processes of the business, meaning those which deliver value to its target market. This might have been caused by mismanagement, missing key technological changes, and/or market trends.
Please use Kodak as the topic to finish this assignment.
Preliminary Assessment:
1.The facts (please separate symptoms from causes in different subtitles, analyzing pertinent business environment factors)
2.Competitive assessment (how did others deal, or not, with the issues affecting your subject)

Research Paper Sample Content Preview:


Case Analysis: Kodak
Student Name
Institutional Affiliation
Date
Case Analysis: Kodak
Founded in 1888, Kodak grew to become an iconic American multinational imaging and photography business. The company achieved tremendous success due to its innovation of roll film and the introduction of affordable cameras that allowed ordinary people to access photography. However, Kodak encountered a dramatic decline because of its inability to embrace the digital revolution in photography, which led to financial problems and eventually bankruptcy. The downfall of Kodak demonstrates that the failure to innovate and adapt to new technology and poor strategic decisions are detrimental to any business, serving as a cautionary tale for businesses in the competitive landscape and rapid technological changes.
Kodak failed to innovate, and embrace digital technology and made poor decisions that disadvantaged the business in the competitive industry of photography. Surprising

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