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APA
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Business & Marketing
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Research Paper
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English (U.S.)
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Topic:

Coffee Farming in Ethiopia Business & Marketing Research Paper

Research Paper Instructions:

Topic: Coffee Farming in Ethiopia
Every organization conducts research to plan and implement a business idea. The final project for this course is designed to provide the foundation for an international business plan. These activities offer flexibility for many settings related to global business enterprises. The framework may be used for planning global expansion of an existing product or service, or may be used to research a new foreign business opportunity.
An abstract is a written summary of the work that a student completes and formally presents. The purpose of the abstract is to offer a brief summary which gives an overview of the work or project that you will be presenting. It:
-Explains the value of one’s project or presentation.
-Demonstrates an individual’s knowledge of the subject.
-Provides additional details that the student might not have been able to cover on its oral/narrated presentation.
The abstract is similar to a brief paper. You should include an introduction that outlines or details the background of your project and the purpose. Please note, "required final class project" should not be the purpose mentioned in the abstract. Also, provide a summary of your findings based on the research you performed. Finally, draft a conclusion that outlines what is your final decision buy/make, the reason for your decision and what you learned in general. You will end with an annotated bibliography. Remember APA style is required. Your paper should use the following format:
*Phase 1 – Planning the Global Business Enterprise
Introduction
Provide a brief overview of the company you are representing, the product, and country
Analyzing International Competitors
Identify domestic and international companies involved in similar business global business activities
Assessing the Economic-Geographic Environment
Examine geographic and economic factors that affect the business environment of a nation
Assessing the Social-Cultural Environment
Research social institutions, customs, traditions, and beliefs influencing business
Assessing the Political-Legal Environment
Research the influence of government and regulations on business activities
*Phase 2 – Organizing for Global Business Activities
Selecting a Global Company Structure
Suggest objectives and an organizational framework for global business operations
Identifying Human Resources for Global Business Activities
Gather information on needed personnel for operating an international enterprise
Managing International Financial and Business Risks
Identify methods for reducing global business risks
*Phase 3 – Implementing the Global Market Plan
Product and Target Market Planning for Foreign Markets
Identify specific attributes and customer benefits for a proposed international product or service
Designing a Global Distribution Strategy
Analyze distribution channels and intermediaries for global business operations
Planning a Global Promotion Strategy
Suggest advertising messages, media and other promotional activities for an international enterprise
*Phase 4 – Implementing the Global Market Plan
Determining Financial Results
Estimate revenue and costs based for international business activities
Measuring International Business Success
Suggest potential criteria for global business accomplishments based on financial results and social contributions
An annotated bibliography is a list of citations to books, articles, and documents. Each citation is followed by a brief (usually about 150 words) descriptive and evaluative paragraph, the annotation. The purpose of the annotation is to inform the reader of the relevance, accuracy, and quality of the sources cited.

Research Paper Sample Content Preview:

Coffee Farming in Ethiopia
Your Name
Subject and Section
Date
Planning the Global Business Enterprise
Ethiopia is one of the leading producers of Arabica coffee (Coffea arabica L.) throughout the world (Ibrahim, Kufa, & Belachew, 2015). This agricultural commodity generates the majority of Ethiopia's gross domestic product (GDP) that increases the country's economy and significantly improves the life of Ethiopia’s citizens (Kufa et al., 2011). Coffee that is exported from Africa, especially Ethiopia, is highly valued in supplying the ever-increasing global demand for the hot beverage. However, Ethiopia's coffee production through the years is not consistent in generating the maximum revenue that the country should be getting because of the lack of plant sustainability and weak competitiveness in the national and international markets (Kufa et al, 2011). This revelation shows the problems that the coffee producers should tackle, specifically, coffee plant maintenance, including seed and seedling production, to maximize yield; the small farmers lack control of the other steps in the value chain, and the certification of sustainability to ensure national and international competition standards.
In the aspect of seed and seedlings that the farmers are using, many coffee varieties, which can readily adapt to the environment of Ethiopia for higher yield and production, are still out of reach to most of the farmers in the coffee sector (Minten, 2017). This shortage limits the ability of the farmers to maximize coffee production in the country. Additionally, there are no formal enterprises that are involved in the production and care of seeds and seedlings in the country (Kufa, Kumella, and Tefera, 2011). Added by Kufa, Kumella, and Tefera (2011), there is no proper allocation of land management and distribution of farm resources on the seed orchards that also decreases the overall coffee yield in the country. Also, there are no research strategies to create models or processing systems and land assessment or ecology assessment of coffee seed production to add benefits of trading ecologically-friendly services (Kufa, Kumella, and Tefera, 2011).
In the aspect of controlling the other stages of the value chain, the typical value chain from coffee bean production to the buying of the consumer has multiple stages in between (Slob, 2006). The farmers are always at the bottom of the chain, where they get the least amount of income compared to those who handle the subsequent chains of coffee processing until it reaches the consumer. In Tanzania, the small-time coffee farmers are consistent in their maintenance of exporting high-quality coffee with a higher value that has high-income return since they also control other stages of the value chain, especially the coffee processing stage (Slob, 2006). Added by Slob (2006), the control of other stages ensures the increases in the income return of the farmer because each subsequent step in the processing of the coffee bean increases its value; therefore there is a need for a centralized cooperation among small-time farmers to allow them to produce and process a consistently high quality and high-income product.
In the aspect of improving the certification of sustainability ...
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