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Pages:
4 pages/β‰ˆ1100 words
Sources:
4 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 20.74
Topic:

Apple's Inc. Media and Costumer Loyalty, Financial Performance and Controversial Concern

Research Paper Instructions:

According to the textbook, the current world economy is increasingly becoming integrated and interdependent; as a result, the relationship between business and society is becoming more complex. Use the Internet to research Apple. Submit a four to six (4-6) page paper in which you answer the questions below. DO NOT answer in Essay format. Please be specific.
1.Specify the nature, structure, and types of products or services of Apple, explain how and why Media and Costumer Loyalty can affect its success. Provide explanation to support the rationale.
2. How can a primary stakeholder influence the organization's financial performance using the following methods: Media, Employees, Suppliers, Government, Wholesaler/Retailers. Provide support for the response.
3.Specify one (1) controversial corporate social responsibility concern associated with Apple. For example: Employee exploitation in China
4.Submit a reference page with at least four (4) quality references that you have used for this presentation / paper. Note: Wikipedia and other Websites do not qualify as academic resources.
If you choose the written paper, your assignment must follow these formatting requirements:
-Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
-Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
-Analyze the relationship between business and society, and the ways in which they are part of an interactive system.
-Recommend ways stakeholders can influence the destiny of both business and society.
-Analyze the various primary and secondary stakeholder groups, their roles, and relationships.
-Compare and contrast the concepts of corporate social responsibility and citizenship.
-Analyze ways ethical challenges affect the multiple functions of business.
-Use technology and information resources to research issues in business and society.
-Write clearly and concisely about business and society using proper writing mechanics.

Research Paper Sample Content Preview:
Social Performance of Organizations
Name
Institutional Affiliation

Social Performance of Organizations
Question One
Apple Inc. is an American multinational company that deals with designing, manufacturing, and marketing of consumer electronic products and related services. Apple develops computers, digital portable music players, mobile devices, media communication devices, software, and accessories to some of these products (Datamonitor, 2006). The company functions in a collaborative structure that entails a critical review of the opinion of all stakeholders. The collaborative business structure allows various parties to engage in a long-term relationship to achieve a common objective. Such a structure facilitates support in the work irrespective of their location and positions, increasing efficiency and effectiveness due to the collaboration of different talents (Wang et al., 2009). Resultantly, the company has been able to benefit from the creativeness of its employees.
The main products from Apple include the Mac computers, iPhone, Apple TV, iPod, and the IOS operating system. Apple is an innovative company using advanced technology in their products that make them unique and of high quality. Products such as the iPhone have in the past not met the demand levels, with high sales being made in the first week of its release since it was launched. The unique and quality features of Apple products and services draw consumers. The release of products employs an approach that allows the company to offer new products that have enhanced features than the previous (Wang et al., 2009).
Apple products have always received a positive critique from the media, enabling it to maintain a positive image among the people. Customer loyalty is high because the company focuses on fulfilling the consumer tastes and preferences. Technicians at Apple are able to meet the design and specifications, creating customer confidence. The media and customer loyalty ensures there is a huge consumer base that leads to high sales.
Question Two
Apple manufacturing is mainly carried out outside the USA. Most supplies are from Asia, where the cost of production is relatively lower compared to the US. The financial performance of the company can be adversely affected by factors that affect the production in Asia (Datamonitor, 2006). For instance, political instability in the areas where manufacturing and raw materials are found might limit the performance of the company. Other factors such as economic pressures faced by the supplier can lead to challenges in the cost of production, which might influence the pricing strategy. Consequently, it can affect how the consumers purchase the products. The US government policies can influence how Apple carries out business. For instance, in 2010, political pressure in the USA made the government ban the importation of some products that Apple utilized in manufacturing the iPhones. Resultantly, there was a need to develop new approaches to make the phones. The company was adversely affected, as it had to restore the products. Critical acclaims by the media about the working conditions of some of its workers in Asia have had an effect on how the company is perceived in the international market. A...
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