Sign In
Not register? Register Now!
Essay Available:
Pages:
1 page/β‰ˆ275 words
Sources:
Check Instructions
Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 5.18
Topic:

Analysis of TJX Companies Target Market

Research Paper Instructions:

Choose a nationally known business for which you have some experience with, knowledge of, and/or you respect as a well run company. That business can be a restaurant, a retail store, or any other organization you find intriguing. Do online research and find credible resources that define who their target markets are. You will need to go to the specific business's web site for insight. You will also want to go into sites that assess this segment of the market. Add any insights of your own at the end of your posting. Define this organizations market in terms of region and target demographics (age, gender, income, psycho graphics, business persons or recreational) of their customer base. Also see if you can define who, what, or where they have little to no customer base and why?

Research Paper Sample Content Preview:

TJX Companies Target Market
Student’s Name
Institution
TJX Companies Target Market
The TJX Companies Inc. is a leading retailer of apparel and fashion wear, both in the United States and across the globe. The company, operating in three continents, with over 4500 retail stores and up to four e-commerce platforms, emerged among the top 100 in Fortune 500 in the year 2020 (TJX.com, n.d.). In 2019, TJX Companies topped the chart for the leading sales among the apparel retail key players, harnessing $31.48 billion in sales (Sabanoglu, 2021). The United States, Canada, United Kingdom, and Australia are the primary target markets for the top apparel merchant by region, with the U.S .bearing the largest number of stores at slightly over 2400 as of 2021 (TJX.com, n.d.).
The primary target market by demographics for the apparel giant is middle-aged women, aged between 25 - 45. The family women targeted by TJX Companies are of middle income who are generally fashion conscious but not as excited by fashion as the millennials or Gen Z (T.J. Maxx, n.d.). Over 50 percent of the company’s female consumers have expressed their loyalty to the retail merchant, regarding the company as the womenswear reta...
Updated on
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
Order

πŸ‘€ Other Visitors are Viewing These APA Research Paper Samples:

HIRE A WRITER FROM $11.95 / PAGE
ORDER WITH 15% DISCOUNT!
Order Now