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3 pages/β‰ˆ825 words
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Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
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Topic:

Analysis of the Corporate Social Responsibility of Apple

Research Paper Instructions:

Overview
In Module Six, you have explored logistical and cultural considerations for managing diverse teams. In this assignment, you will apply what you have learned by analyzing a case study to draw conclusions about corporate social responsibility in an international context.
Prompt
Read the case study Apple and Its Suppliers: Corporate Social Responsibility, taking careful note of examples and explanations of Apple’s views on corporate social responsibility, countries involved in the supply chain, and whom the public held responsible for the ethical violations.
Specifically, you must address the following rubric criteria:
Key Points: Briefly summarize key points that the case raises, such as who was involved; key problems and concerns identified; and questions about corporate social responsibility, public opinion, and/or international business.
Corporate Social Responsibility: Explain how corporate social responsibility, specifically related to employee treatment, is important to a business.
Public Opinion: Explain how the media and public opinion influenced the situation and what lessons a business practitioner can learn from Apple’s experience with how the media and the public can impact business.
International Business: The case states that although the concerns regarding poor employee treatment were related to events at manufacturing facilities such as Foxconn and Pegatron, the concerns regarding corporate social responsibility fell to Apple. Explain what this can teach business professionals about international business and supply chain management.
Labor Practices: Compare the advantages and disadvantages of commonly used labor practices in international business.
The Road Ahead: The end of the case raises a few questions regarding how Apple should proceed. On the basis of what you have learned in this module and throughout the course, explain how you think Apple should have proceeded following the incident outlined in the case and why. Make sure to use evidence from course and/or external resources to support your response.
Guidelines for Submission
Submit this assignment as a 400- to 750-word Microsoft Word document. Sources should be cited according to APA style.

Research Paper Sample Content Preview:

Apple and its Suppliers
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Apple and its Suppliers
Summary
The article Apple and Its Suppliers: Corporate Social Responsibility talks about the smartphone industry and Apple's position. Apple has continued to enjoy positive results financially. However, as history indicates, the company had some dark days and was almost shut down. However, the reinvention that started with Steve Jobs led the company to the top, and with its customer loyalty intact, Apple continues to make profits today.
However, Apple had a few issues that rubbed the media and other stakeholders the wrong way, even its success. Apple’s suppliers, Foxconn and Pegatron, happened to have violated labor standards. For Foxconn, the violations were so bad that an employee committed suicide, and 18 others attempted suicide. As per the article, Apple promised to make adjustments and ensure that its suppliers do not violate labor standards. However, so far, there has been little notable effort made. Also, the company has acted contrastingly with its promises. The article notes that when Foxconn made amends to its labor standards, Apple shifted business to Pegatron, which the BBC reported to condone working conditions worse than Foxconn’s.
Going forward, Apple is expected to keep outsourcing, as the article indicates. However, numerous questions arise as to whether Apple can continue working with its global suppliers as an outsider. Also, questions arise as to what Apple needs to do to ensure that its global suppliers subscribe to labor standards.
Corporate Social Responsibility
Corporate social responsibility is a cog or a key component to the success of a company. Companies that invest heavily in CSR also happen to be among the most profitable. As the article indicates, in 2014, Apple was “ranked fifth on Forbes best reputations list.” So, CSR does not take away from a company’s profits.
However, CSR with a touch of employee treatment is crucial because of the human factor or angle involved. Therefore, people are emotional beings and will relate more with stories or incidences that invoke their sympathies. Almost every employee in the world who hears about the mistreatment of others will feel a connection, and companies can easily wreck their reputation by being involved with labor standards violations. Furthermore, employee performance will likely drop since employee engagement will be greatly impacted. Glavas (2016) notes that CSR that touches on enhancing working conditions will lead to greater employee engagement. Griek (2017) adds that there is also the likelihood that employees will identify with their company and commit to the company. Lastly, a company will protect its reputation better if it treats its employees well. As indicated earlier, customers will respond to stories of employee mistreatment harshly, which could lead to poor profitability.
Public Opinion
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